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The Simon Group Starts New Year with New President David Lesser

Posted on: Tuesday, 3 February 2009, 15:17 CST

SELLERSVILLE, Pa., Feb. 3 /PRNewswire/ -- The Simon Group Inc., an award-winning, full service business-to-business marcom agency specializing in high tech and industrial accounts, announced today the advancement of David Lesser to president of the company. He replaces Marty Simon, the previous president, as of January 1, 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090203/PH66340 )

As president, Lesser will build on his business development and marketing experience gained as the director of strategic planning for The Simon Group since August 2001, where he was the head of the Strategic Market Analysis and Planning (S-MAP(TM)) Center. In this position, he provided clients with high-level marketing strategy, a role that equipped him with essential skills to lead the company, such as planning strategic direction and expanding services for clients.

"Dave has been a great asset to our company and to our clients. I have the highest confidence that he'll bring The Simon Group into a new era that will result in even more opportunities for everyone who works with him," said Marty Simon, founder and CEO of The Simon Group.

Lesser's extensive knowledge of the company, the clients and the industry will allow him to enhance and evolve the business in new ways, while preserving The Simon Group's determination to provide superior quality service for its clients. He will oversee the company's internal operations as well as account services, including public relations, advertising, media and marketing.

Having worked in business-to-business marketing and sales for nearly three decades, Lesser has developed and implemented numerous successful marcom programs to support the launch of various new products and services. Prior to joining The Simon Group, he served as director of marketing for Reading, Pa.-based EnerSys Inc., where he was responsible for marketing industrial battery and DC power system products and services to various electronics industries. Earlier in his extensive career, he worked as an engineer and product manager in the semiconductor industry.

Lesser holds a Bachelor of Science degree in Chemical Engineering from Worcester Polytechnic Institute and an MBA from Carnegie-Mellon.

Marty Simon will remain actively engaged in the agency's account service and creative functions.

Founded in 1986, The Simon Group Inc., specializes in high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world. Visit www.simongroup.com.

For more information, please contact Beth Smith, executive director of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: publicrelations@simongroup.com; Web: www.simongroup.com.

For an electronic copy, please visit

www.simongroup.com/PressRoom/WordDocs/tsg/TSG-A-2026.doc.

For high res photo, please visit

www.simongroup.com/PressRoom/Images/simongroup/TSG-A-2026.jpg.

For additional news releases from The Simon Group, please visit

http://www.simongroup.com/PressRoom/simongroup.html.

SOURCE The Simon Group, Inc.

Source: PR Newswire

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