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1-800-FLOWERS.COM Announces Mobile Gift Center on Apple App Store

Posted on: Wednesday, 4 February 2009, 05:00 CST

A convenient way for iPhone and iPod touch users to get gifts on the go for Valentine's!

NEW YORK, Feb. 4 /PRNewswire-FirstCall/ -- 1-800-FLOWERS.COM, INC. (Nasdaq: FLWS), the world's largest florist and gift shop, today announced the launch of the 1-800-FLOWERS.COM Mobile Gift Center application on the Apple App Store. The application provides iPhone and iPod touch users with easy access to a variety of the best and most popular 1-800-FLOWERS.COM gift ideas and is ideal for mobile consumers to shop for last minute Valentines Day gifts. The application is updated daily and provides access to great gift ideas including product descriptions and full-color images, exclusive offers and special promotions for frequent customers.

"Providing our customers with the best and easiest way to shop for gifts no matter where they are is a key driver for us," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "The new Mobile Gift Center for iPhone and iPod touch delivers a fast and convenient way to gift shop and we're excited to be on the Apple App Store."

Developed by Digby, a leading mobile commerce platform provider, the 1-800-FLOWERS.COM Mobile Gift Center application is a fast and easy way for consumers to browse and shop for gifts from their iPhone and iPod touch.

"We are very excited to deliver the 1-800-FLOWERS.COM Mobile Gift Center application to the revolutionary iPhone and iPod touch," said Dave Sikora, CEO of Digby. "The Mobile Gift Center provides iPhone and iPod touch users with immediate access to the same great selection found on 1-800-FLOWERS.COM."

1-800-FLOWERS.COM Mobile Gift Center is available worldwide for free from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/

About 1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, INC. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, INC. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377 or www.1800flowers.com), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers(R)" collection. As always, 100% satisfaction and freshness are guaranteed. Also, visit 1-800-Flowers en Espanol (www.1800flowersenespanol.com). The Company's BloomNet(R) international floral wire service provides (www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, INC. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPacsm (www.designpac.com); Celebrations(R) (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips; as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com). Shares in 1-800-FLOWERS.COM, INC. are traded on the NASDAQ Global Select Market under ticker symbol FLWS.

About Digby

Digby is the premier mobile commerce solution provider powering the mobile channel for top retailers. The award winning Powered by Digby platform delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com

SOURCE 1-800-FLOWERS.COM, Inc.

Source: PR Newswire

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