Hostess(R) and DreamWorks Animation Partner in Connection With the DVD Release of Madagascar: Escape 2 Africa, Available in Stores Now

February 9, 2009


KANSAS CITY, Mo., Feb. 9 /PRNewswire/ — Hostess(R) is partnering with DreamWorks Animation SKG, Inc. (NYSE: DWA) in connection with the DVD release of the hit animated feature Madagascar: Escape 2 Africa, for a promotion that is sure to make consumers go “wild.”

Starting February 9, 2009 and running through April 30, 2009, consumers who register online at www.hostesscakes.com will have the chance to win an animal adventure to remember that includes a 5-day trip to San Diego including airfare, hotel accommodations, spending money, and a 5-day entry pass to the San Diego Zoo, Wild Animal Park and SeaWorld San Diego. For official rules and additional information, visit www.hostesscakes.com.

In addition, specially marked family-sized packages of Hostess Twinkies(R), Chocolate Cup Cakes and Donettes(R) will offer a $4 mail-in rebate with the purchase of the Madagascar: Escape 2 Africa DVD and any two family-sized packages of Hostess products.

“The Madagascar: Escape 2 Africa promotion marks the second exciting collaboration for Hostess and DreamWorks Animation, following the successful Bee Movie DVD promotion last year,” said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries Corp., makers of Hostess products. “We’re confident that the chance to win an animal adventure will drive Hostess families ‘wild’ once again.”

Launched this past weekend, Madagascar: Escape 2 Africa is available on DVD and Blu-ray. With twice the laughs, twice the fun and twice the Penguins, Madagascar: Escape 2 Africa is a rockin’ adventure with Alex, Marty, Melman, Gloria and the gang that’s “even better than the first!” (WWOR-TV). A Move It! Move It! Double DVD Pack is also available and includes Madagascar: Escape 2 Africa and an all-new, never-before-seen animated adventure Nickelodeon’s The Penguins of Madagascar starring the four feathered family favorites and King Julian back at the New York zoo where it all started – on a mission…without permission.

NMA Entertainment & Marketing served as the promotion agency that worked with Hostess and DreamWorks Animation on the concept and execution of the Madagascar: Escape 2 Africa promotion.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation’s largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker’s Inn(R), Home Pride(R), Merita(R) and Drake’s(R). For more information visit www.interstatebakeriescorp.com.

Founded in 1979, NMA Entertainment & Marketing has a rich tradition of creating and activating highly successful and award winning associations between entertainment and brands. As the agency of choice for many of the world’s leading brands, NMA’s global network of offices provide in-depth experience across a broad range of product and service categories. With a global staff of over 90 marketing professionals, NMA services over 100 clients from offices in Los Angeles, New York, Tokyo, Sydney, Boston, London and Beijing. For more information, please visit, www.normmarshall.com.

SOURCE Interstate Bakeries Corporation

Source: newswire

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