bwin is Founding Sponsor of The Transparency Project

February 10, 2009

VIENNA, Austria, February 10 /PRNewswire-FirstCall/ — bwin is the
founding sponsor of The Transparency Project, the world’s first ever public
data repository for privately-funded datasets related to addictive behavior.
The project is an initiative of the Division on Addictions, Cambridge Health
Alliance, a Teaching Affiliate of Harvard Medical School. Its purpose is to
make data available to scientists so that they can advance the available
empirical evidence and knowledge base about addiction.

bwin, the world’s leading online gaming provider, is making available its
anonymous activity data from over 40,000 users which underpins the world’s
largest longitudinal research study into problem gaming. The Division on
Addictions created this repository to promote transparency for
privately-funded science and offer better access to scientific information.
The Transparency Project aims to collect and archive high quality
addiction-related privately-funded data from around the world and provides a
valuable resource for academic research across a broad range of scientific
areas, including psychology, economics, health policy and public health.

Privately-funded scientific studies have often come under scrutiny by
researchers, advocates, the media and the public, who can be distrustful of
their results. “We seek to improve this complex situation by increasing
accessibility to privately-funded data. It is our hope that this increased
access will provide the impetus for the development of public-private
research partnerships and simultaneously advance what we know about addictive
behaviour,” says Professor Howard J. Shaffer, Ph.D., Associate Professor,
Harvard Medical School, Director, Division on Addictions, The Cambridge
Health Alliance, a Teaching Affiliate of Harvard Medical School.

“Greater access to scientific information, in this case actual internet
gaming activity records, should accelerate our ability to understand problem
gaming, and also to implement the mechanisms necessary to detect it early.
Our ultimate goal, of course, is to prevent it from occurring in the first
place,” adds Manfred Bodner, Co-CEO of bwin.

A Scientific Dialogue

On 16 February 2009, Professor Howard J. Shaffer will engage in a
scientific dialogue in Brussels hosted by the EGBA (European Gaming and
Betting Association). There he will introduce the Transparency Project and
some of the findings specifically related to gaming addiction and prevention
already harvested from data that is available through the project.

For further information about The Transparency Project please visit

    For further inquiries:

    Kevin O'Neal, Press Officer
    bwin Interactive Entertainment AG
    Borsegasse 11, 1010 Vienna, Austria
    Tel: +43(0)50 858-24010
    E-mail: press@bwin.org


    Konrad Sveceny, Investor Relations
    bwin Interactive Entertainment AG
    Borsegasse 11, 1010 Vienna, Austria
    Tel: +43(0)50-858-20017
    E-mail: investorrelations@bwin.org


SOURCE bwin Interactive Entertainment AG

Source: newswire

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