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Motorola Sales of MOTOTRBO(TM) Digital Mobile Radios Exceed 200,000 Units

Posted on: Wednesday, 11 February 2009, 07:00 CST

Adoption of MOTOTRBO Digital Mobile Radio (DMR) solutions accelerates as professional business customers benefit from enhanced voice communications, advanced data capabilities and lower operational costs

BASINGSTOKE, England, Feb. 11 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) today announced that it has passed the landmark figure of 200,000 MOTOTRBO digital professional two-way radios sold globally since first being launched in March 2007. This significant sales volume underlines the growing numbers of professional customers that are benefiting from migrating to Digital Mobile Radio (DMR).

Motorola first launched the MOTOTRBO digital two-way radio platform nearly two years ago, basing it on European Telecommunications Standards Institute (ETSI) and Digital Mobile Radio (DMR) standards. Digital two-way radios offer improved range, voice quality, security and battery life in comparison to other digital technologies and over analogue alternatives. They also include data capabilities that are a key factor driving the adoption of digital radios. Professional organizations such as transportation companies, construction sites, manufacturing facilities, private security organizations, university campuses, local municipalities and public service entities benefit from MOTOTRBO's operational efficiency and ability to deliver increased mobility.

MOTOTRBO radios operate in analogue and digital mode, facilitating a smooth migration from analogue to digital. Additionally, MOTOTRBO operates in the same 12.5, 20 and 25 kHz channel spacing as existing analogue radio systems by simply slotting into existing channel schemes without the need for frequency replanning.

MOTOTRBO is available from over 1800 distribution partners across Europe, Middle East and Africa (EMEA). Furthermore, Motorola has over 100 MOTOTRBO accredited application partners in the EMEA region providing an ecosystem of value-added solutions that enable the new, unique benefits of MOTOTRBO to be fully realised:

• Automated vehicle and dispatch systems (AVL), utilizing integrated Global Positioning System (GPS). GPS is built into MOTOTRBO radios.
• Text messaging services
• Data and telemetry applications
• Emergency response solutions
• Specific call signaling (such as 5-tone option board to provide compatibility with existing analogue systems)

MOTOTRBO has recently been enhanced with the launch of IP-Site Connect, which enables users to communicate via voice and data over a much wider coverage area and allowing business to interconnect sites using the Internet Protocol (IP). MOTOTRBO, the leading digital platform on the professional two-way radio market, offers such clear advantages that it quickly becomes the most logical choice

"Most customers don't consciously set out to buy a two-way radio digital system in part because the market has been analogue so long, but because primarily they are looking at performance and benefits. Against that background, the share of sales that digital has already gained in the two-way radio market in under two years is incredible," said Henrik Asbjorn, vice president Channel Growth Operations, Motorola Government & Public Safety, EMEA.

The ETSI DMR standard utilises Time Division Multiple Access (TDMA) technology which delivers two voice or data channels in one RF channel - increasing spectrum efficiency and doubling traffic capacity when using a repeater in the network. This straightforward re-use of spectrum accommodates more users on the system with no changes to licensing requirements and allows businesses to realize up to a 50 percent reduction in infrastructure costs when compared with equivalent analogue systems and other digital solutions. Motorola and other leading manufacturers are developing DMR-compliant products which offer a choice of solutions for professional customers.

About MOTOTRBO

MOTOTRBO(TM) is a digital communications technology platform that combines exceptional two-way radios with digital technology to deliver increased capacity and spectral efficiency. The platform includes portable and mobile radios, a repeater and accessories. It also supports enhanced voice communications and data applications, such as text messaging and global positioning system (GPS)-based location services. MOTOTRBO conforms with the ETSI Digital Mobile Radio (DMR) standard.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.

MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. (C) Motorola, Inc. 2009. All rights reserved

Supporting Customer References

Enhanced voice communication

"Speech clarity is excellent, there are no scrambled messages and all communications are transmitted loud and clear"

- Karen Johnston, centre manager, The Antonine Centre, Scotland

Data applications

"Text messaging, GPS, telemetry capabilities and USB/ IP interfaces are proving to be crucial features for an increasing number of customers. People are used to living in a digital world; they naturally expect a two-way radio to support data applications"

- George Grubr, general manager of Connectel, a Motorola channel partner with operations in Eastern Europe .

Cost savings

"We are confident that upgrading to MOTOTRBO will enable us to save 12,000 pounds Sterling per year in reduced hardware hire and lower radio repair costs."

- Nick Wright, equipment and supplies manager, National and Special Events, Cancer Research UK

Interoperability

"As MOTOTRBO's dual-mode analogue/digital scan capability enables the migration to digital to be done gradually, the traffic department can maximise use of its existing infrastructure and ensure that both analogue and digital users can communicate across the network,"

- Louis Terblanche, owner of R&S Communications, South Africa

SOURCE Motorola, Inc.

Source: PR Newswire

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