Gen2Media Gives Varsity.com's One Million Monthly Video Viewers Something to Cheer About!
Posted on: Wednesday, 11 February 2009, 07:30 CST
VarsityTV to Be Launched on Gen2Media's Custom Video Publishing Platform
Varsity Brands Names Gen2Media Exclusive Media Sales Agent for World's Leading Internet Destination for Cheerleading and Dance Enthusiasts
Owned by
"Enabled by Gen2's proprietary custom video publishing platform, audience engagement on VarsityTV is expected to be significantly enriched and amplified, delivering superior video viewing quality and enhanced functionality that will allow site visitors to browse, upload, manage and experience Varsity's extensive library of on-demand digital video programming in a much more compelling and user-specific way," stated
2008 web statistics for Varsity.com reflect that the site attracts over 200,000 unique monthly visitors who view more than one million videos each month. Demographically, its online audience is characterized largely as female teenagers between the ages of 12 and 17 who reside in higher income households ($60K-$100K). Cheerleaders, in general, are smart, peer influential and connected via cellphones, instant messages, email and online social communities. According to American Sports Data, 83% of today's cheerleaders carry a "B" average or higher in school; 62% are involved in a second sport outside of cheerleading; and 83% are leaders in various student organizations. Cheerleaders are also brand-conscious and brand-loyal. Harris Interactive reports that two thirds of teens tend to be loyal to those brands that they identify with.
Continuing, Webb added, "In this regard, we are very excited to be partnering with Gen2Media to provide even greater individualized experiences for the cheerleaders, dancers and coaches who commune on Varsity.com, while enhancing our Company's business growth opportunities through the introduction of an innovative online advertising platform."
Gen2Media's media production team will also support development, production and post-production of original VarsityTV programming. In addition, Varsity Brands has named Gen2Media as its exclusive media sales agent of record.
To learn more about Varsity.com's new digital advertising programs, please contact Gen2Media President
About Varsity Brands, Inc.
Since its founding in 1974, Varsity Brands has been the driving force behind making cheerleading the dynamic, athletic, high profile sports activity it is today. Varsity is comprised of leading organizations and brands within various cheerleading and dance segments, including educational camps and clinics, competitions and uniforms and apparel. While Varsity's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile worldwide.
About Gen2Media Corporation
Based in
Gen2Media owns and operates the e360LIVE online interactive entertainment network, which delivers highly specialized and desirable content across multiple platforms, both independently and through a number of channel partnerships including Microsoft Xbox, Clear Channel Radio, Emmis Communications and others. Its talented and acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including
Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended
SOURCE Gen2Media Corporation
Source: PR Newswire
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