New Ads Provide Glimpse Into Unique Friendship Between Aflac Duck and Carl Edwards
NASCAR-themed Television Commercials Demonstrate Deepening Relationship
Between Edwards and Primary Sponsor with Humor
“These latest commercials are another example of Aflac’s commitment to the sport of NASCAR, Roush Racing and our driver Carl Edwards,” said
The first spot, “Monster Tires,” opens with the Aflac Duck furiously pumping up the tires on the No. 99 car to monstrous proportions. A confused Edwards enters and questions the Duck’s actions. He soon understands as the spot ends with Edwards and the Duck cruising through traffic-filled streets raised above a crowd of screaming fans, bouncing on the No. 99 car’s oversized tires.
The “Joyride” spot opens with Edwards running into the Aflac Racing garage, only to find his car missing. He realizes that it’s been stolen by his fowl friend after seeing flaming tire marks leading outside the garage and a feather that was left behind. It is then revealed that the Aflac Duck has taken the car on a joyride on a windy mountain road, with a female companion in the passenger seat. The car reaches top speed as the pair ride away into the sunset laughing.
With the Daytona 500, Aflac begins its three-year agreement as primary sponsor of Edwards and the No. 99 Ford Fusion. Since 2007, Aflac has been NASCAR’s Official Supplemental Insurance Partner. These spots follow the previous Aflac commercial “Feathers,” which incorporated the Company’s 2007 NASCAR sponsorship into its popular Aflac Duck campaign. The spot elaborates on the budding relationship between the Aflac Duck and Edwards.
Edwards has become known as one NASCAR’s most voracious competitors, moving his way up from the Craftsman Truck Series to NASCAR’s elite Sprint Cup series and winning a Busch Series Championship. In his career, Edwards has accumulated two NASCAR-sanctioned track championships, three Rookie of the Year honors, and 79 feature wins while racing on both dirt and pavement tracks.
“Monster Tires” and “Joyride” are the second and third Aflac commercials featuring
About Aflac:
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in
About The Kaplan Thaler Group:
The Kaplan Thaler Group www.kaplanthaler.com has been ranked by industry publications as the one of the fastest-growing advertising agencies in the U.S. and is touted for its breakthrough creative and immediate results. KTG’s blue-chip client roster includes Procter & Gamble’s Dawn and Swiffer, Aflac Incorporated, Champion, Continental Airlines, Lunesta, Outback Steakhouse, Pfizer, Trojan, US Bank and Wyeth (Centrum and Caltrate). KTG is part of the Publicis Groupe, one of the world’s largest communications holding companies.
About Roush Fenway Racing:
Roush Fenway Racing is NASCAR’s largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers
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Tim Turner Kristen Stone
Aflac Incorporated Edelman
706.243.5594 404.832.6778
trturner@aflac.com kristen.stone@edelman.com
SOURCE Aflac