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Handmark Launches Free Mobile News, Information Service and Application Store in Europe, Supporting Eight Languages

Posted on: Thursday, 12 February 2009, 04:19 CST

LONDON and KANSAS CITY, Missouri, February 12 /PRNewswire/ -- Building on its tremendous success in North America, leading mobile media company Handmark(R) today announced a new version of its award-winning Pocket Express(R) mobile news and information service, featuring a full on-device application store. The service will support local content in eight languages across Europe - English, Spanish, German, French, Italian, Portuguese, Finnish, and Swedish.

Handmark will be demonstrating the new European version of Pocket Express at booth 2H13 at Mobile World Congress in Barcelona, Spain from 16 - 19th February 2009.

Pocket Express offers a fast, simple and free alternative to the painful traditional mobile browsing experience, combining the most desired news, information, and entertainment services into one, easy-to-use application. Customers are never more than a few clicks away from the latest news headline, sports score, weather forecast, game or productivity application.

The Pocket Express "Store" features the most popular, high-quality games and applications from top-tier developers in the industry, including Capcom(R), I-Play(TM), Reset Games, and Mobifusion, Inc. Customers can click to download quickly and easily over the air (OTA) from their device.

Pocket Express is one of the most comprehensive information services available in eight languages. Key features include:

The content featured within Pocket Express is provided by the world's most trusted content providers including the Associated Press (AP), Agence France-Presse (AFP), AccuWeather.com(R), Dow Jones, and OAG(R), and is optimised for easy reading on mobile devices.

"We have established a popular mobile service millions of people in North America rely on every day for accessing the content they need to stay informed and entertained on their mobile device," said Paul Reddick, Handmark CEO. "We are excited to introduce Pocket Express with local content for mobile users throughout Europe so they too can enjoy a better mobile experience regardless of what language they speak."

Pocket Express is an open, viral application offering a unique 'share' feature that enables users to send a download link directly to friends, family or colleagues. Users can also share news stories, sports scores, horoscope readings, flight status information, and other information via SMS or e-mail from their mobile.

An additional premium click-to-call service within Pocket Express called MobileCierge features a team of 24/7 mobile personal assistants who can answer almost any personal, travel, medical, or emergency-related request anywhere in the world.

"Pocket Express brings the world into the palm of your hand in one simple application," said Vincent Guinier, Vice President and Managing Director of Handmark for Europe. "Its intuitive user interface makes it easy for mobile customers of any age or experience level to find entertainment and information they want easily without the hassle of traditional mobile browsing experience."

The new European version of Pocket Express will initially be available for Java-based phones including a wide variety of Nokia, Motorola, Sony Ericsson, and Samsung handsets. Additional releases will cover most other operating systems and handsets available in Europe later this year.

For more information or to download now visit

http://www.pocketexpress.eu.

About Handmark

Handmark is a leading provider of entertainment, information and productivity applications for mobile phones. The company offers a comprehensive range of mobile media solutions for consumers, as well as businesses looking to expand their reach by offering compelling mobile content and services across a wide range of mobile operating systems and handsets. Handmark has been recognized for its mobile development expertise and management of a variety of desktop and on-device mobile stores full of the industry's best games, applications and ringtones. Pocket Express(R), the company's flagship news and information service is a fast, simple, free alternative to traditional mobile browsing offering instant access to up to the minute news, sports, weather, travel information and more.

(c) 2009 Handmark, Inc.; Handmark(R), Pocket Express(R), Astraware(R), and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

SOURCE Handmark

Source: PR Newswire

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