BuzzLogic and Walnut Hill Media Partner to Help Brands, Media Companies Tap Social Media
Posted on: Thursday, 12 February 2009, 07:00 CST
Alliance to Accelerate BuzzLogic Growth and Maximize Business Development Opportunities
The partnership will help drive BuzzLogic advancements within the advertising and media business, with the goal of helping brands more effectively target and engage online consumers via BuzzLogic's conversational media analysis and advertising platform. In addition to facilitating relationships with consumer brands, agency partners and media companies, Walnut Hill's strategic guidance and minority investment will enable BuzzLogic's advertising salesforce to establish a presence in
"As online media increasingly become social and participatory in nature, the Internet is shaking up how brands interact with customers," said
As part of the partnership, Walnut Hill Media will have board observation rights and will act as a corporate advisor to BuzzLogic. Walnut Hill Media has also made a minority investment in BuzzLogic; other investments include Tribeca Enterprises, parent company of the Tribeca Film Festival.
"Jonathan Tisch has been a clear thought leader on the critical role partnerships play when it comes to accomplishing a shared objective, and he's demonstrated the value of engaging directly with your customers as a top brand-building strategy," said
BuzzLogic works with top brands and agencies, such as Microsoft, PBS KIDS Sprout(SM), MediaVest and 360i, to help them access and target influential blog conversations from both a direct marketing and brand advertising perspective.
About Walnut Hill Media
Walnut Hill Media is a privately held company investing in selectively evaluated media deals. With its extensive management experience, strong relationships in business, media and government, Walnut Hill Media provides guidance related to its investments and for its partners. The company also participates in the creation, production, distribution and other utilization of film, television, on-line, and other visual and audio content. Walnut Hill Media was founded in 2008. Its principal backer is
About BuzzLogic, Inc.
Founded in 2004, BuzzLogic(TM) is a technology company and premium display ad network that hyper-targets influential blog authors and the neighbor network of sites surrounding them to power high-performance, cost-effective advertising and direct outreach campaigns. BuzzLogic's patented algorithms identify influential online discussions on any topic, allowing marketers and advertisers to identify opinion leaders and their networks for the purposes of relationship-building and uniquely-targeted brand advertising. Fueled by this social media analysis, the BuzzLogic Conversation Ad Network aims to help bloggers with growing influence on niche topics better monetize their sites. http://www.buzzlogic.com and http://www.buzzlogic.com/blog/.
SOURCE BuzzLogic
Source: PR Newswire
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