Sharpie(R) Makes Red Carpet News With Debut of New Premium Marker
Posted on: Thursday, 12 February 2009, 08:05 CST
Celebs Get a Sneak Peak During Hollywood's Biggest Event
An innovative extension from one of the most widely recognized consumer brands, the premium Sharpie marker delivers the same bold, smooth, high-quality writing experience of a Sharpie but with a sleek stainless steel design, etched Sharpie logo on the barrel and a refillable cartridge.
The new Sharpie will debut at Melanie Segal's Luxury Gift Lounge on
"We think celebrities will love the new premium Sharpie marker," said
Like all Sharpie markers, the new Sharpie's ink marks on most surfaces and is fade-, water- and smear-resistant when dry. The fine tip size ensures crisp, precise and consistent line-width, making these markers ideal for autographs, labeling, writing and more. The new Sharpie further delivers on the brand's ongoing commitment to consumer-driven innovation.
Sharpie was introduced in 1964, and through the years the bold, permanent marker brand has reached cult status with many American consumers. More than 400 million Sharpie markers are produced each year, which translates to about four Sharpie markers per U.S. household. According to Sharpie consumer research, Sharpie markers evoke feelings of confidence and inspiration, hallmarks of brand loyalty.
The new premium Sharpie comes with a refillable black ink cartridge and will be available in
About Sharpie(R)
For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid's Office Products Group, maker of Sharpie(R) markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate(R), Sharpie(R), DYMO(R) Parker(R), Waterman(R), EXPO(R), uni-ball(R), and Rolodex(R), among others. Visit www.sharpie.com for more information.
Contacts: Susan Wassel, Sharpie Meredith Brengle, Weber Shandwick Ph: (630) 481-2018 Ph: (314) 552-6781 susan.wassel@sanford.com mbrengle@webershandwick.comSOURCE Sharpie
Source: PR Newswire
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