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Photo: Hispanic Digital Network's Bill Gato to Speak at the 212 Multicultural Marketing Panel in NYC on Feb. 17th

Posted on: Thursday, 12 February 2009, 08:45 CST

NEW YORK, Feb. 12 /PRNewswire/ -- PR Newswire announced today that Bill Gato, Vice President of Hispanic Digital Network, a service of PR Newswire, will participate in the 212 Multicultural Marketing Panel, hosted by 212, New York's Interactive Advertising Club. The panel will be held on February 17 from 6:00 pm to 8:00 pm at Loft Eleven in New York.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/37065/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090212/NY69953)

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO)

The panel will discuss insights, tactics and emerging trends for multicultural marketing. Gato will speak specifically to the issues of in-culture versus in-language strategies to engage Hispanics, parallels between Hispanic-American and African-American consumer segments and their cultural nuances, online strategies for engaging U.S. Hispanics, and the power of local online media to engage U.S. Hispanics.

"As marketers compete for consumer share-of-heart and share-of-mind, some of the key new battlegrounds are the multicultural and online segments," said Mr. Gato. "The terrain is complex, and sophisticated marketers recognize that specific strategies and tactics are needed to effectively engage the different cultural groups that are important to attracting new customers." By sharing ideas with key multicultural experts, marketers can make better choices to build their brands and ensure that the company remains relevant in the years ahead."

The panel will be moderated by Michaela Angela Davis, a writer and social critic for VH-1, BET and Vibe. In addition to Mr. Gato, the panel includes: Jojo Brim, president, couture music/exec producer, Warner Music Group, Office of Kevin Liles; Tariq Muhammad, director, AOL Black Voices; Roslyn L. Patterson, vice president, group accounts director, Uniworld Group; and Eric Shorter, director, Malbon Bros. Farm, an independent multicultural agency. Participants can register for the event at: http://www.212nyc.org/events/1381.cfm.

Hispanics are both the fastest-growing demographic in the United States, and the fastest-growing online segment. By 2020, one out of every six people living in the U.S. will be of Hispanic descent; and by 2050, one out of every four people living in the U.S. will be of Hispanic descent. According to eMarketer, there are now 24.6 million U.S. Hispanics on the Internet, and by 2012, the number of U.S. Hispanics online will reach 29.4 million.

Bill Gato is a Founding Partner of Hispanic Digital Network (HDN), the nation's first and largest Hispanic online advertising network of local media. In January 2008, HDN was acquired by PR Newswire, the global leader in text and multimedia news distribution services. Gato's professional communications career spans more than 16 years in print journalism, Hispanic radio, advertising and Internet marketing.

About 212

212 is the galvanizing force for the Interactive advertising community in New York City, by providing a forum for ad agencies and publishers to interact, network and learn while making the whole process fun.

Membership in 212 is open to all advertising agency or online publishing professionals in the New York area. We also welcome those from areas aligned with the business, e.g. technology and research companies.

About Hispanic Digital Network

Miami-based Hispanic Digital Network (HDN) (http://www.hdnweb.com), launched in 2003 and acquired by PR Newswire (http://www.prnewswire.com) in 2008, is the nation's first and largest Internet advertising network of U.S. Hispanic local media. HDN provides Hispanic-focused publications nationwide with free, customized news websites, free web hosting and free ad serving. HDN has built dynamic websites for over 77 Hispanic newspapers and magazines. All of HDN's Web sites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated service that can buy, sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. For more information about HDN's advertising solutions, visit: http://www.hdnweb.com/mediakit/2009.pdf

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations are able to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute messages in text and multimedia format.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.unitedbusinessmedia.com

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SOURCE PR Newswire

Source: PR Newswire

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