Britten Acquires Sideline Signatures, Extends Leadership in Sports Banners and Signage
provider of large-scale banner and display solutions to the sports world, has
Terms of the transaction were not disclosed.
Sideline Signature’s premiere product is a 3′X9′ padded pyramid designed
to stand on its own along a sideline boundary. The product’s primary
sponsorship appeal is that it is positioned on the field, in direct sight of
those in the stands and TV camera sight lines. Clients include hundreds of
major college and pro sports teams and venues, including several 2008-’09
college bowl games.
Britten will incorporate the Sideline Signature product with its own line
of sports products, including MasterTent, large-scale banners, signage, and
flags, and more. Britten Sports Market Manager
Sideline Signatures product line.
“This has been a rapidly growing sponsorship product in the sports world,
and we’re pleased to have it in our arsenal. It’s a natural extension of all
the places we’re positioning sponsors already and is a great revenue stream
for the properties,” said Schmitt.
He added that Britten intends to offer the product at a lower cost and
with a quicker turnaround.
Launched in 2000 by
The Sideline Signature is a 3′X9′ padded pyramid, 3′ tall (folded) x 9′ long,
with a 3′ base designed to stand on its own along the sideline boundary. The
product is used in football, soccer, volleyball, and several other sports. The
product’s primary appeal is that it is positioned on the field, in direct
sight of those in the stands and TV camera sight lines.
The leading provider of high-quality, large-format, full-color banner
solutions, Britten has been a trusted partner of some of the world’s
best-known and most discerning companies, helping them gain international
brand visibility and credibility for more than 20 years. Current Britten
clients include Walt Disney Imagineering, Daytona USA, Bristol Motor Speedway,
Simon Property Group, Under Armour, Sony Pictures, and IMG Worldwide. At its
125,000-square-foot facility in
drive the cutting edge in banner design, production and installation. To
learn more, visit www.brittenbanners.com or call 1-800-426-9496.
SOURCE Britten, Inc.