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Bandai America Introduces Hottest Toy Trends for Boys and Girls of All Ages in 2009 at American International Toy Fair in New York

Posted on: Sunday, 15 February 2009, 05:00 CST

For the First Time, Bandai Unveils its Popular Action Figures, Active Role-Play Products and Japanese-Inspired Handheld Toys at the Javits Center

NEW YORK, Feb. 15 /PRNewswire/ -- Kicking off the 2009 American International Toy Fair in New York, Bandai America will unveil its exciting Fall 2009 lineup of new toys for boys and girls of all ages. For the first time ever, Bandai will exhibit at the Javits Center where they will introduce this year's hottest products, which leverage a fun mix of Japanese-inspired trends and style that inspire creativity and encourage social development through interactive experiences.

"Bandai America is on-trend with the hottest and most irresistible pop culture crazes in the U.S." said Colleen Sherfey, senior director of marketing, Bandai America Inc. "We've infused our 2009 products with exciting new features that enhance classic play patterns and help kids aspire to be everything from super-heroes to red-carpet fashion designers to international music stars!"

Bandai America is the master toy licensee of some of the most popular brands in the world, including:

• Power Rangers RPM
• Ben 10 Alien Force
• Kamen Rider Dragon Knight
• DragonBall Z
• DragonBall Evolution
• Harumika
• Tamagotchi Music Star: World Edition
• Mugen Trends

FOR ADDITIONAL PRESS MATERIALS ON THE 2009 BANDAI TOY BRANDS, INCLUDING DOWNLOADABLE IMAGES, PLEASE VISIT: http://www.dogmatic.com/MNR/Bandai/

About Bandai America Inc.

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers(TM), Ben 10(TM), DragonBall Z(R) and Tamagotchi(R). The company is headquartered in Cypress, California and information is available at www.Bandai.com.

SOURCE Bandai America Inc.

Source: PR Newswire

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