Capcom(R) Announces The Capcom Unity Visa(R) Prepaid Card

February 17, 2009

SAN MATEO, Calif., Feb. 17 /PRNewswire/ — Capcom(R) Entertainment, a
leading worldwide developer and publisher of video games, today announced a
game industry trendsetting program to allow Capcom community members to show
their fan spirit with a unique Capcom Unity Visa(R) prepaid card. Capcom is
the first video game company in North America to offer a co-branded Visa
rewards card program specifically designed for gamers. The Capcom Unity Visa
card program is now available for immediate online enrollment at

This is not a credit card, but an innovative user-funded prepaid card that
works anywhere Visa debit cards are accepted, earning a precedent-setting
series of cash back, points on Capcom’s community website Capcom-Unity.com,
accelerated rewards from select retail and merchandise partners, discounts and
exclusive access. Most importantly, Capcom’s enthusiastic fan base will be
able to pay for dinner, get money from an ATM or buy games with a Visa card
featuring some of the most recognizable video game characters on the planet,
from games such as Street Fighter(R) IV and Resident Evil(R) 5.

“The Capcom Unity Visa is a truly unique program, a first in the video
game industry,” said Mark Beaumont, chief operating officer and head of Capcom
consumer software publishing in the Americas and Europe. “Not only are we
connecting our consumers with their favorite brands in an innovative way, but
we’re also giving them an expansive rewards program that will let them
participate in the Capcom community at a greater level.”

The Capcom Unity Visa prepaid card represents a true fiscal alternative
for Capcom fans, allowing them to pick from several Capcom-themed prepaid card
designs – including initial designs featuring art and images from Resident
Evil 5, Street Fighter IV and Bionic Commando(R), with more designs to be
offered regularly in the future – and control how much money is available on
their prepaid card through easy and efficient online account access. Since
this is not a credit card, almost everyone in North America over the age of 13
can qualify, with absolutely no impact to their credit history. Purchases are
protected by Visa’s Zero Liability Policy(i), and funds deposited on the card
are fully FDIC-insured.

The card is issued by Prepaid Solutions USA, a service of West Suburban
Bank in the western suburbs of Chicago. “Working together, Capcom and West
Suburban Bank have been able to create a truly innovative loyalty program that
combines cash back and online rewards with experiential rewards that go far
beyond the norm,” said Daniel P. Grotto, President of Prepaid Solutions USA at
West Suburban Bank. “We are very excited to be a part of the launch of the
Capcom Unity Visa card program. It will provide a safe and easy way for
cardholders to pay for purchases wherever Visa is accepted.”

Unity members can go to any of thousands of Visa ReadyLink locations,
transfer money online from their bank accounts directly to their Capcom Unity
Visa card, set up regular transfers from their accounts or even establish
direct deposit from their employers. The Capcom Unity Visa card can be used to
pay bills electronically, as well as instantly pay other Capcom Unity Visa
card holders. The Capcom Unity Visa card allows Capcom fans the freedom to
access their cash where and when they need it, protecting themselves from
bank overdraft fees while allowing them to pay with the card anywhere that
Visa is accepted. There are no paper statements generated or checks to be
printed or paper check registers; users can choose to receive updates and
alerts via email or text messages and all transactions are digitally recorded
for the cardholder automatically, and can be viewed online.

The Capcom Unity Visa card will reward cardholders in three different
ways: earning points on Capcom-Unity.com, earning cash back from online or
signature-based purchases and earning accelerated rewards through the online
“Capcom rewards mall.” For every dollar cardholders deposit on the Capcom
Unity Visa card they will earn 5 Capcom Unity points which can be used in a
number of different ways on the community website, including the new Auctions
and Raffle features. Capcom Unity Visa cardholders will also earn one-half
percent of cash back from all signature purchases – the cardholder then has
the option to either redeposit the cash onto the card for additional use or
purchase discounted gift cards from retail partners at the online rewards mall.
Those same purchases will also qualify for accelerated rewards ranging from
0.5% to 20% from over 750 retailers, including iTunes(R), BestBuy.com(R),
Target.com(R) and many more.

Capcom is developing a larger suite of rewards for Capcom Unity card
holders above and beyond the standard incentives. Not only will Unity members
be earning points on Capcom Unity with every purchase, but Unity card holders
will find a new level of access to all things Capcom opening to them. Unity
card holders may be able to “jump the line” at Capcom events or gatherings,
gain access to Beta tests for new Capcom or other “experiential” rewards that
extend beyond the online space, such as being written into a Capcom game or
comic book or possibly even being an extra in a Capcom movie. Using the Capcom
Unity Visa at Capcom’s own e-store will also save players 15% on their
purchase, which means real savings on the games they were planning on buying.

For more information about the Capcom Unity Visa prepaid card program,
visit http://www.capcom-unity-card.com


West Suburban Bank is a 43 year old $1.86 Billion employee owned financial
institution in the western suburbs of Chicago and a primary member of Visa
U.S.A. Incorporated. For financial information about West Suburban Bank,
please visit


Capcom is a leading worldwide developer, publisher and distributor of
interactive entertainment for game consoles, PCs, handheld and wireless
devices. Founded in 1983, the company has created hundreds of games,
including best-selling franchises Resident Evil(R), Street Fighter(R), Mega
Man(R) and Devil May Cry(R). Capcom maintains operations in the U.S., U.K.,
Germany, France, Tokyo, Hong Kong and Korea, with corporate headquarters
located in Osaka, Japan. More information about Capcom can be found on the
company web site, www.capcom.com.

Bionic Commando, Capcom, the Capcom logo, Resident Evil, Mega Man and
Devil May Cry are either registered trademarks or trademarks of Capcom Co.,
Ltd., in the U.S. or other countries. Street Fighter is a registered
trademark of Capcom U.S.A., Inc. Visa is a registered trademark of Visa
International Services Association. iTunes is a registered trademark of Apple
Inc. BestBuy.com is a trademark of Best Buy. All other trademarks are owned
by their respective owners.

(i) Visa’s Zero Liability policy covers U.S.-issued cards only and does
not apply to ATM transactions, PIN transactions not processed by Visa, or
certain commercial card transactions. Cardholder must notify issuer promptly
of any unauthorized use. Consult issuer for additional details or visit

The Capcom Unity Visa Card is issued by West Suburban Bank pursuant to a
license from Visa U.S.A. Incorporated.


Source: newswire

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