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Incard, Samsung and Movenda Inaugurates Next-Generation Mobile-Phone Web Services for Telecom Italia

Posted on: Tuesday, 17 February 2009, 10:16 CST

'Smart Card Web Server' Technology on SIM Cards Enables Telecom Italia to Deliver Enhanced Web-Based Services on Mobile Handsets

BARCELONA, Spain, Mobile World Congress 2009, Feb. 17 /PRNewswire/ -- Working in cooperation with Samsung Electronics, one the world's largest mobile phone makers, Movenda, a leading mobile-services OTA (Over-The-Air) platform provider, and Incard, via the Smart-Card Web-Server technology available on Incard's 'Phoenyx' SIM card, are enabling Telecom Italia to deploy new and unique Web-like services that offer attractive and user-friendly interfaces, significantly enhancing the mobile handset experience.

A joint solution developed by Incard, Samsung and Movenda will enable Telecom Italia, one of the world's major telecom network operators, to roll out new services for its mobile handset subscribers, employing Smart-Card Web-Server (SCWS) technology. Smart-Card Web-Server technology revolutionizes the way that mobile network operator services can be offered and presented using user-familiar Web browser technology. The Web server implemented on a mobile phone SIM card enables users to view SIM content and applications in much the same way they would view Web pages via a typical internet browser.

SCWS, which is a standard defined by the OMA (Open Mobile Alliance) and ETSI (European Telecommunications Standards Institute), will enable operators to breathe new life into their services, including: availability on the SIM card of the operator Web portal; address book management; multimedia services; remote administration of SIM Web contents by the operator; secure management of information; enhanced technical support; and mobile advertising.

Telecom Italia has been at the forefront of developing SIM-based services and is now the world's first operator to launch Web-server based services on a significant scale. Telecom Italia's migration plan, from the existing text-only 'SIM toolkit' of operator value-added services to the next-generation Web server application environment, will significantly enhance its potential to increase subscriber revenues through a myriad of new and exciting services that were just not possible with the industry's current SIM toolkit.

The companies that will fully support the Telecom Italia migration are:

• Incard, a leader in smart cards for the mobile telecoms industry, which enables the Smart-Card Web-Server technology via its 'Phoenyx' SIM card;

• Samsung Electronics, one the world's largest mobile phone makers, which is making SCWS technology widely available in its handset portfolio;

• Movenda, leader in remote management platforms, which is extending its Over-The-Air USIM management solution's family by offering its Movenda SCWS platform, which provides Mobile Network Operators (MNOs) with a powerful Over-The-Air administration platform to handle and enhance Value Added Services, based on the Smart-Card Web-Server technology.

"The selection by Telecom Italia of the Phoenyx Smart-Card Web Server solution is a highly significant endorsement of Incard's world-class capabilities," said Michele Scarlatella, Vice-President of Marketing at Incard. "The deployment of next-generation SCWS technology on a large scale is a key milestone in the transformation of mobile services for users and network operators and brings major opportunities for the further development of the mobile market."

"Here at Samsung we truly believe that advanced technologies need to enable services that are easy to use," said Amedeo D'angelo, Vice President of the Telecommunication Network division at Samsung Electronics Italia. "Together with our partners, we have opened a new era in user interaction with the mobile phone and SIM card. We believe that Smart Card Web Server technology will create great excitement for the users of our mobile phones and the services from Telecom Italia."

"The Movenda SCWS management platform is the natural evolution of our long experience in the development of innovative remote management platforms," said Marco Rossi, President and CEO of Movenda. "Our leading platform allows the remote configuration and management of a web portal resident on a USIM card and I'm confident it will help to accelerate the growth of this innovative business area."

About Incard

A member of the STMicroelectronics (NYSE: STM) group, Incard is a leading smart-card manufacturer, offering a complete range of products for Telecommunications, Payment, Transport, Healthcare, Loyalty, and Identity markets. With its know-how and proven expertise, Incard has gained the trust of a global customer base in the different sectors of smart-card solutions with a full range of flexible products, where security and portability are the key factors. Further information on Incard can be found at www.incard-sa.com.

Incard's Pheonyx smart-card SIM platform, which is fully production qualified, implements the ARM SC100 microcontroller core, high-speed SIM interfaces meeting ISO standards, and large on-chip Flash-memory storage from 700 Kbytes to multi-megabyte capacities, necessary for the storage of SCWS Web pages.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Movenda

Movenda provides innovative software products for Device & SIM Card Remote Management. With its OTA (Over-The-Air) platforms, Movenda helps Mobile Operators, Handset & SIM Card manufacturers to accelerate the adoption of new technologies and services for SIM Card (SIM Card OTA management, Smart-Card Web-Server management) and handset (OMA Device Management, OMA Client Provisioning, OMA Firmware Upgrade OverTheAir). Telecom Italia is a Movenda minority shareholder. Movenda was founded in 1999 and is headquartered in Rome, Italy.

Movenda SCWS platform enables MNOs to explore remotely, to change dynamically and to schedule automatic update of SCWS pages on USIM for thousands of users. To that end Movenda SCWS implements the SCWS Full admin protocol even over secured TLS channel.

SOURCE Incard

Source: PR Newswire

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