Porters Sports Recognized as SIA SnowSports’ Pacific Retailer of the Year

February 18, 2009

MCLEAN, Va., Feb. 18 /PRNewswire/ — SnowSports Industries America (SIA)
is proud to award Porters Sports as the Pacific SIA US SnowSports Retailer of
the Year. They also won the 2006.07 and 2007.08 SIA US SnowSports Retailer of
the Year Award for the Pacific region. Porters Sports is located in Truckee,
. Winners of the SIA SnowSports Retailers of the Year and the Canadian
SnowSports Retailers and Reps of the Year were honored at an Awards Ceremony
during the SIA.09 SnowSports Trade Show, in Las Vegas. Awardees were chosen
based on specific criteria and for consistently making a significant impact in
the snow sports industry.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081209/AQTU104LOGO-b)

Retailer nominees in the US hailed from seven different regions and were
voted on by suppliers and reps in the snow sports industry. Winners of the
Canadian accolades came from six different territories in their country.
Canadian retail winners were nominated by suppliers and reps while the
Canadian Rep winners were nominated by retail shops.

“We were very pleased to see that the industry is continuing to show their
support of the snow sports rep and retail community and recognize their hard
work and dedication to the industry,” said Sara Hobbs of SIA. “We look
forward to continue raising awareness of the overall SIA awards programs and
its winners.”

Porters (Truckee, CA) started selling winter equipment the same year the
Olympics came to Squaw Valley in 1960. In 1982, Porters added snowboards –
making it one of the oldest dealers in the country. Porters now has three main
stores on the North Shore, 1 outlet store and a rapidly growing website.
Porters is still majority owned by the Chapman family and run by CEO John

This award is part of the overall awards program that SIA has continued to
build over the past several years. The US SnowSports Rep of the Year and
Supplier of the Year awards is also included in the program. For more
information on the awards program visit, snowsports.org. For more information
about Porters Sports, visit PortersTahoe.com.

SnowSports Industries America (SIA) is a not-for-profit trade association
whereby competing on-snow product suppliers magnify their power, by working
together, for the development of the on-snow sports industry. For more
information, check out http://www.snowsports.org. SnowSports Industries
America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020,
Fax: 703.821.8276, E-mail: SIAmail@snowsports.org.


SIA media office, 703.556.9020; pr@snowsports.org

snowsports.org Media Center

SOURCE SnowSports Industries America

Source: newswire

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