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Citi Launches ThankYou Network Gift Card Design Contest

Posted on: Thursday, 19 February 2009, 07:00 CST

Winning Design to Be the Image of a ThankYou Network Gift Card

NEW YORK, Feb. 19 /PRNewswire/ -- Ever wonder what it would be like to put your design or photograph into the hands of millions of consumers? Citi is offering members of its ThankYou Rewards Network the chance to put their creativity into wallets around the world with the launch of the ThankYou Gift Card Design Contest.

The winning design will become the face of a ThankYou Gift Card redeemable by millions of ThankYou Members nationwide. The winner will join the company of internationally renowned artist and designer Karim Rashid, who designs the current ThankYou Network gift cards which will continue to be available in the rewards collection. In addition to having his or her design on a gift card, the top winner of the contest also will receive 100,000 ThankYou Points.

"This contest is a great opportunity for our members to illustrate what Citi's ThankYou Network means to them through their card design," said George Awad, CEO, Citi Cards. "At its heart, ThankYou Network, as one of the world's largest loyalty programs, strives to help its members lead rewarding lives. This contest is a fun and creative way to acknowledge our loyal customers by letting them contribute to the meaning of the program."

The contest submission period runs from February 12, 2009 through 11:00 p.m. EST on April 11, 2009, during which time members can submit their designs through a special email address provided on ThankYou.com. Entries will be judged on overall creativity, aesthetic appeal, and compatibility with branding.

Three finalists will be selected by judges who are Citi employees, and designs will be posted on ThankYou.com. Between May 1, 2009 and May 30, 2009, consumers will be invited to vote for their favorite design. The first-prize winning design, along with the second- and third-place designs, who will win 50,000 and 25,000 points, respectively, will be announced on ThankYou.com after June 18, 2009.

Since its inception in 2004, ThankYou Network has reinforced Citi's focus on developing and nurturing long-term relationships with its customers. At launch, ThankYou Network represented an exciting way to show appreciation to members using select Citi credit cards and retail banking products.

ThankYou Network has grown to 13 million members, who can now earn points by making purchases with their Smith Barney Financial Management account cards and by booking qualified travel on Expedia. They can also earn even more points by shopping through the ThankYou Network Bonus Center, which features more than 300 brand-name online and in-store retailers.

The prepaid gift cards in Citi's ThankYou Network's rewards collection are issued by Citibank, N.A. and serviced by Citi(R) Prepaid Services, which provides fully custom prepaid solutions for public and private organizations looking for simple, convenient, economical electronic payment delivery.

About Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

SOURCE Citi

Source: PR Newswire

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