Adrienne Albert of The Marketing Directors Honored as a Legend of Residential Marketing by the NAHB’s National Sales & Marketing Council

NEW YORK, Feb. 23 /PRNewswire/ — Adrienne Albert, Founder and CEO of The Marketing Directors, Inc., has reached “legendary” status with her induction as a Legend of Residential Marketing by the National Sales and Marketing Council of the National Association of Home Builders (NAHB).

Ms. Albert, who runs the Manhattan-based firm that specializes in the marketing and sales/rental of high-end residential real estate developments throughout the country, is the first woman to receive the prestigious distinction in the award’s 16-year existence.

The induction ceremony kicked off the NAHB’s National Sales and Marketing Council’s 28th annual Nationals’(SM) awards gala in Las Vegas, where The Marketing Directors also earned three Gold Awards for its marketing and sales excellence.

The only Legend inductee in 2009, Ms. Albert was selected for her professionalism, commitment to the industry, quality of services and innovative contributions.

“The recognition is very exciting,” says Ms. Albert. “I usually fly below the radar, but I’m extremely honored and very grateful to all of the talented and exceptional people I’ve had the pleasure of working with over the years.”

Adrienne Albert’s successful rise dates back to 1980 when she founded The Marketing Directors, Inc. as a full service marketing and sales organization specializing in new homes. Under her guidance and leadership, The Marketing Directors brought a new vision of how residential real estate should be presented and sold.

Ms. Albert’s groundbreaking notion of pre-selling and marketing residential properties led The Marketing Directors to be the first to introduce this concept nationwide with such pioneering tools as full size off-site furnished models, computerized building models, miniature furnished models, interactive virtual presentations, international sales, computerized customer tracking systems, and customized outreach programs — all of which are now industry standards.

Utilizing an analytical approach based on facts rather than emotions and a unique sales methodology specifically geared to high density onsite applications, The Marketing Directors authored and executed success stories across the country in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Las Vegas. To date, The Marketing Directors has conducted over $60 billion in residential sales — $29 billion of which is personally attributed to Adrienne Albert.

Of course, nearly 30 years in the business means Adrienne Albert and The Marketing Directors have operated through a number of up-and-down real estate cycles, a resume that takes on new significance for those seeking an experienced partner to help shepherd them through today’s challenging climate.

“We’ve been down this road before,” Ms. Albert points out. “Our experience, knowledge and depth of capabilities are being called on by developers, lenders and other financial institutions to find the right solution for their respective circumstance. Our recommendations are based on three decades of documented experience, born out of proven methodologies.”

New initiatives spearheaded by Adrienne Albert include an exclusive agreement the company’s International Division recently signed with Barnes International, a well-respected and successful brokerage organization serving Europeans’ off-shore needs. Ms. Albert regularly leads a team of executives from her Manhattan and International offices to countries around the world, presenting their U.S. properties to brokers and investors — a program that has led to sales.

About The Marketing Directors

The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development across the United States and Canada. The company is led by founder Adrienne Albert. David Tufts leads The Marketing Directors, SE formed in 2007. Jacqueline Urgo leads the NE operation.

For more information on The Marketing Directors, call 212-826-8822 or visit www.themarketingdirectorsinc.com

    Available Topic Expert(s): For information on the listed expert(s), click
    appropriate link.
    Adrienne Albert

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=85152

SOURCE The Marketing Directors