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Porter Novelli Launches PN Digital Labs

Posted on: Monday, 23 February 2009, 18:00 CST

Porter Novelli Announces Initiative to Transform PR Industry Through Open Innovation

NEW YORK, Feb. 23 /PRNewswire/ -- In a move that breaks with tradition, global public relations agency Porter Novelli today announced a brand-new initiative to collaborate with the startups who are creating the interactive technology and services of the future. PN Digital Labs launches today at Ignite NYC, the New York City chapter of O'Reilly Media's series of tech culture social events.

The mantra of PN Digital Labs is to identify, empower and partner with best-in-class digital startups and companies. In the spirit of entrepreneurship and open innovation, PN Digital Labs will foster collaboration -- by delivering best-in-class digital strategy and products to Porter Novelli clients and exposing startups to Porter Novell's top-tier client base. PN Digital Labs aims to facilitate breakthrough innovations within Porter Novelli's service and product offerings on behalf of its clients.

"Some of the most pioneering technologies were created via collaboration, and that is what we hope to encourage with PN Digital Labs," said Brad McCormick, Executive Vice President of U.S. Digital at Porter Novelli. "We seek to create synergy between Porter Novelli's strategic approach and our partners' technical brilliance. We believe this cross-pollination will help us deliver the most effective and innovative digital programs for our clients, and help our partners hone their own products."

Tonight at Ignite NYC, PN Digital Labs will be revealed to New York City's growing entrepreneurial technology community, comprising venture capitalists, futurists, innovators and more.

Startups may submit offerings to pndigitallabs.com for the chance to become part of PN Digital Labs. Companies will compete to present to Porter Novelli's digital and client teams with the aim of collaborating on future campaigns and creating products for Porter Novelli clients.

"At Porter Novelli, we will continue to expose our clients to best-in-class innovations, building on our legacy of technology leadership," said Michel Ramah, Partner, Director of Strategic Planning at Porter Novelli.

About Porter Novelli

Porter Novelli was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC) (omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients' businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome. Many minds. Singular results.

SOURCE Porter Novelli

Source: PR Newswire

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