Tennis Star Serena Williams Selects Her Match at Gatorade G2 Everyday Athlete Search
at the 2009 Australian Open — teamed up with Gatorade G2 today at
famed Roosevelt Hotel to select who will appear alongside her in a new
national “Everyday Athletes” ad campaign for the Gatorade G2 low-calorie
sports drink. Emceed by Access Hollywood host and upcoming Dancing with the
Stars competitor,
semi-finalists — all named Serena — who traveled to the event from around
the country to discuss their personal stories of how sports and exercise have
helped them overcome a challenge or allowed them to reach and accomplish a
significant, personal goal.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090224/AQTU123)
A casting panel consisting of
Shape Magazine and Gatorade G2 selected winner
Diego, Calif.
that was sidetracked by a horrific car accident at the age of 17. She was
told by the doctors she may never dance again. With determination and
passion, Cuevas recovered and went on to compete in national and international
salsa competitions, as well as establish her own dance company — Deseo Dance
Company — in
Cuevas will appear with
beginning this spring that will help draw attention to the Gatorade brand’s
broadened definition of what it means to be an athlete. If your body is
moving, Gatorade considers you an athlete. In addition to
is also unveiling three more “everyday athlete” ads, featuring the NBA’s
Garnett
Walsh
their own “everyday athlete” stories at missionG.com, the new sports and
entertainment portal for Gatorade.
“Whether you are
us to achieve our dreams and goals, thanks to sports, exercise and being
active,” said
G2 campaign invites more consumers to see themselves as athletes while
motivating them to be the best they can be.”
In recent weeks, Gatorade has launched a comprehensive marketing campaign
designed to appeal to a broader range of athletes and beyond the traditional
sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a
call to action for all active people, not only to think about Gatorade in new
and exciting ways, but also to search for compelling ways they can challenge
themselves to achieve while promoting the low-calorie benefit of the beverage
with a tagline of “Less Calories for More Athletes.”
Along with winner Cuevas, the other semi-finalists who traveled to
For more information on the low-calorie G2 beverages, visit Gatorade.com.
To view the G2 Everyday Athlete Campaign, visit missionG.com.
About Gatorade
The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade
hydration portfolio includes the nation’s leading sports drink, Gatorade(R)
Thirst Quencher, as well as Gatorade Tiger(TM) Focus and G2(R). Gatorade is
designed to meet the needs of all athletes, no matter where they’re active.
Gatorade is backed by more than 40 years of research and is scientifically
formulated and athletically proven to quench thirst, replace fluids and
electrolytes, and provide carbohydrate energy to enhance athletic performance.
G2 is a low-calorie sports drink containing electrolytes, B vitamins and
antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger
Focus has theanine, which when combined with advanced hydration and
carbohydrates, helps promote mental focus. As a line of lightly flavored,
nutrient-enhanced water beverages, propel has 10 calories per eight-ounce
serving and essential vitamins. PepsiCo’s overall hydration portfolio includes
leadership brands Gatorade, propel, Aquafina(R) and SoBe Life Water(R). For
more information, please visit http://www.gatorade.com and
http://www.pepsico.com.
SOURCE Gatorade