Last updated on April 16, 2014 at 1:21 EDT

Shanda Partners with Shanghai Storm to Co-operate Yuyan Online

February 25, 2009

SHANGHAI, Feb. 25 /PRNewswire-Asia/ — Shanda Interactive Entertainment
Limited (Nasdaq: SNDA), or Shanda, a leading interactive entertainment media
company in China, today announced that it has established a strategic
cooperation with Shanghai Storm Information Technology, Co., Ltd. (“Shanghai
Storm”), a game developer and operator based in China, regarding Yuyan Online,
which is Shanghai Storm’s in-house developed 2.5D MMORPG. Pursuant to the
strategic cooperation, Shanda Games Limited (“Shanda Games” or “SDG”) will
operate Yuyan Online, which Shanghai Storm will also continue to operate. In
addition, Shanda Online Holdings Limited (“Shanda Online” or “SDO”) will open
its unified platform to support the operation of the game.

“We are pleased to introduce additional games to our unified platform,”
said Ms. Judy Wang, chief executive officer of Shanda Online. “ Shanda Online aims to provide high-quality, comprehensive and cost-efficient services to our
users and partners. We expect to expand such cooperations in wider fields in
the future. “

“The partnership with Shanghai Storm enhances the breadth of cooperation
for Shanda Games,” said Ms. Diana Li, chief executive officer of Shanda Games.
Shanda Games will continue to leverage our profound industry experience,
including game operation, in-house development and co-development and
investment expertise, to work closely with more partners to expand the global
reach of our games, which we believe is important to promote the sustainable
and rapid growth of the overall industry.”

“We are confident the cooperation will foster fast growth of all of the
companies,” said Mr. William Zhu, Shanghai Storm’s Chairman and chief
executive officer. “Shanghai Storm will continue to focus on the product
development and technology innovation. Shanda shares its leading resources to
the whole industry through various initiatives, which we believe will drive
the development of the industry. We look forward to further collaboration with
Shanda in the future.”

Safe Harbor Statement

This announcement contains forward-looking statements. These statements
are made under the “safe harbor” provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements in this announcement that are not
historical facts, including but not limited to statements regarding the future
cooperation between Shanda and Shanghai Storm, the growth of Yuyan Online and
the development of the online interactive entertainment industry, represent
only the Company’s current expectations, assumptions, estimates and
projections and are forward-looking statements. These forward-looking
statements involve various risks and uncertainties. Important risks and
uncertainties that could cause the Company’s actual results to be materially
different from expectations include but are not limited to the future
cooperation between Shanda and Shanghai Storm, the online game industry and

Yuyan Online fail to grow as expected, and the risks set forth in the
Company’s filings with the U.S. Securities and Exchange Commission, including
the Company’s annual report on Form 20-F. The Company does not undertake any
obligation to update any forward-looking statement, except as required under
applicable law.

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading
interactive entertainment media company in China. Shanda offers a portfolio of
diversified entertainment content including some of the most popular massively
multi-player online role-playing games (MMORPGs) and advanced casual online
games in China, as well as online chess and board games, an e-sports game
platform and a variety of cartoons, literature works and music. Shanda’s
interactive entertainment platform attracts a large and loyal user base, of
which more and more is coming from homes. Each user can interact with
thousands of other users and enjoy the interactive entertainment content that
Shanda provides. Interaction enriches your life. For more information about
Shanda, please visit http://www.snda.com .

About Shanghai Storm

Shanghai Storm Information Technology, Co., Ltd. (“Shanghai Storm”) was
founded in July 2007. After only one year, it has developed from the small
scale of 6 persons to a large corporation of over 300 employees. In early 2009,
a new branch has been established in Changzhou, and its comprehensive strength
has been improved. Furthermore, the corporation has accomplished diversified
series of product in a very short time, extending from one to five games,
including the “Yuyan Online” based on the Fone online game engine.

Shanghai Storm has established itself as a unique one within the industry.
It has demonstrated its ingenuity by creating an exclusive mode of “Fantastic
games are created by players”, that is to aggressively ally those elite
players to join into the team of professionals. By directly feedback of market
opinions on the quality of games, the corporation has thus gained benefits
from the market. Apart from the 2.5 D works of “Yuyan Online”, Shanghai Storm
will also launch a variety of independently developed products, as well as the
second version of online game engine with independent rights of intellectual
property. The types of product will cover web games, recreation game, a
horizontal version of the action game, MMOG (Massively Multiplayer Online
Games), forming a complete line of product series.

    For more information, please contact:

    Shanda Interactive Entertainment Ltd.
     Maggie Yun Zhou, IR manager
     Vivian Chen, IR manager
     Phone: +86-21-5050-4740 (Shanghai)
     Email: IR@snda.com

    Shanghai Storm Information Technology, Co., Ltd.
     Dean Jin, CSO
     Phone: +86-21-6447 5625
     Email: jinfan@shstorm.com

SOURCE Shanda Interactive Entertainment Ltd.

Source: newswire