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Catapult PR-IR Helps Envysion Establish Managed Video as a Service as New Market Category

Posted on: Wednesday, 25 February 2009, 08:03 CST

Catapult's PR launch process helps position Envysion as the leader in emerging market for next-generation video for security and improved business performance

BOULDER, Colo., Feb. 25 /PRNewswire/ -- When Envysion Inc. (www.envysion.com) introduced new and innovative technologies that combine Software-as-a-Service (SaaS) with enterprise video, it quickly realized its offering exceeded the definitions of existing market categories. To better position its Envysion Video platform and educate the market, the company developed a new term - Managed Video as a Service - or MVaaS - and turned to its public relations partner, Catapult PR-IR, to develop strategies and tactics to create awareness for both the new market category and the company's technology.

To help support its internal marketing efforts to promote MVaaS, including the blog www.managedvideoblog.com, Envysion teamed with Catapult to develop an aggressive PR-launch campaign to spearhead the branding effort. It included the simultaneous distribution of four news releases targeted to vertical and horizontal markets and more than 28 teleconference briefings with key industry analysts and editors.

"To build awareness and credibility for MVaaS we took the concept directly to the key influencers to let them hear, discuss and debate the merits of our vision for the future of managed video applications - and the results were phenomenal," said Matt Steinfort, CEO of Envysion. "Catapult did a great job of packaging up our MVaaS story and facilitating meaningful discussions with leading media and analysts covering our space. Its PR launch process was a great investment as the resulting coverage has Envysion customers and competitors alike using the term in the course of business."

Results from the campaign include more than 28 interviews with key editorial and industry analysts resulting in more than 50 distinct media and report placements. Stories appeared in 17 trade publications, three local media outlets, six research reports and two national business magazines - Inc. and Fortune Small Business. In addition, a Google search of the term "Managed Video as a Service" reveals more than five paid advertisements for so-called similar MVaaS technology solutions - indicating market adoption of the phrase.

"At Catapult we believe that relationships and personal interaction with reporters and analysts are still crucial to building leading market positions via public relations," said Terri Douglas, co-founder and partner at Catapult. "Envysion had the foresight and passion to thoughtfully develop a new, yet truly meaningful, term that describes not only its solution but an entire market segment. It's very satisfying to see how this joint-effort PR campaign has made a lasting impact on an entire market segment."

MVaaS is reshaping traditional video surveillance by eliminating software upgrade and version control challenges while protecting customers against technology obsolescence. Clients are able to leverage enterprise-class software without the traditional burden on IT staff and resources. The intuitive Web-based interface flattens the learning curve and broadens adoption leading to significant ROI.

About Envysion

Envysion is an award-winning innovator in Web-based video management that is redefining video surveillance and providing demonstrable results for its customers. Envysion enables organizations to leverage remote video and provides operators insight to improve performance in every location, every day. Envysion services go beyond traditional security and loss prevention applications by integrating video with business tools such as Point-of-Sale (POS) systems. Operators benefit from easy-to-use remote viewing of live and recorded video from an unlimited number of locations, providing insight into operations, loss prevention, marketing effectiveness and customer behavior. The company is driving the development of Managed Video as a Service (MVaaS), which brings the Software as a Service (SaaS) model to the video surveillance market. Through the MVaaS platform, Envysion eliminates the complexity of managing a large scale video deployment and is constantly and seamlessly upgraded, allowing users to focus on their business. Target markets include multi-location restaurants, retail operations, and hotels. The company was founded in 2006 and is based in Louisville, Colorado. For more information, visit www.envysion.com or call 877-258-9441.

About Catapult PR-IR

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Aztek Networks, Enterprise Management Associates, Envysion, FreeWave Technologies, Subex, SolutionsIQ and JNBridge. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com

Press Contact: Terri Douglas Catapult PR-IR Office: 303-581-7760, ext. 18 (office) Cell: 303-808-6820 (cell) tdouglas@catapultpr-ir.com

SOURCE Catapult PR-IR

Source: PR Newswire

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