• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

New Guidebook for Product Launches, Marketing Products

Posted on: Thursday, 26 February 2009, 07:05 CST

Michael W. Lodato Offers Invaluable Advice for Sales and Marketing Managers, Executives in New Book

WESTLAKE VILLAGE, Calif., Feb. 26 /PRNewswire/ -- In his informative new guidebook, "Management of New Product Launches and Other Marketing Projects" (published by AuthorHouse), Michael W. Lodato, Ph.D., draws upon decades of experience to present a comprehensive book that covers all of the elements needed to plan, execute and control sales and marketing projects.

"A big percentage of marketing and sales work can and should be done as projects," Lodato writes. "These are jobs where a specific product, system or other deliverable must be produced by a specific date within a specific budget. One of the most challenging of these is a project to launch a new product -- the focus of this book."

Early chapters include what is perhaps the most clearly articulated project management methodology anywhere, while later chapters apply Lodato's methods to new product launches. Readers will find an ample list of launch program tasks and be able to see how they are related in work-breakdown structures. Also provided is a set of Launch Readiness Checklists with instructions on using them to control product launch projects.

As our country experiences a recession that seems to worsen every day, it is more important than ever for businesses to have access to information that will help them see increased profits and successful product launches. "Management of New Product Launches and Other Marketing Projects" is a timely, informative book ideal for sales and marketing managers, executives, staff members and business students.

Michael W. Lodato, Ph.D., is an accomplished expert in virtually every facet of marketing and sales, with over 40 years of experience as a company president, senior executive and associate professor at California Lutheran University. He has also served as a consultant to dozens of companies throughout the United States and Europe. Lodato has worked with clients in developing and implementing structured processes for sales management, strategic management and product marketing management. These processes are now available in his three new books: "Management of New Product Launches and Other Marketing Projects," "Selling Computers and Software: The MASTER Method," and "Integrated Sales Process Management: A methodology for improving sales effectiveness in the 21st Century" (all published by AuthorHouse).

For more information on Lodato and his books, visit www.marketingandsalesdoctor.com.

AuthorHouse is the premier book publisher for emerging, self-published authors. For more information, please visit www.authorhouse.com.

EDITORS: For review copies or interview requests, contact: Promotional Services Department Tel: 888-728-8467 Fax: 812-961-3133 Email: pressreleases@authorhouse.com (When requesting a review copy, please provide a street address.)

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE AuthorHouse

Source: PR Newswire

More News in this Category