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Government Executive Media Group Introduces Bid Program for Last Minute Advertising Inventory

Posted on: Tuesday, 3 March 2009, 12:27 CST

WASHINGTON, March 3 /PRNewswire/ -- Government Executive Media Group today announced the launch of MyBid, a program enabling advertisers to bid on last minute advertising inventory. Through MyBid, marketers interested in reaching federal managers are now able to bid for last minute ad space available on GovernmentExecutive.com, the leading federal web site(1), and Nextgov.com, a new rapidly growing web 2.0 site for the federal IT community.

"MyBid is one of a series of programs we are rolling out in 2009 designed to provide more value and more access for the federal contractor community," said Steve Vito, President, Government Executive Media Group. "We understand that federal marketers are under heavy pressure to maximize return on investment (ROI), and we believe that MyBid will reward agile marketers with exceptional value."

After signing up for the program, interested federal marketers will receive an email each Wednesday morning announcing available advertising opportunities for the following week. Marketers may then submit their pricing bid for specific ad inventory. Opportunities will include space on both GovernmentExecutive.com and Nextgov.com, including section sponsorships, eNewsletters, and run-of-site placements. Advertisers will be notified on Friday whether their bid for the following week has been accepted.

"In addition to helping existing federal marketers increase ROI, MyBid is designed to provide affordable access to online marketing for smaller federal contractors seeking to break into the federal market," noted Tim Hartman, Publisher, Digital Media for Government Executive Media Group. "The program provides an especially powerful opportunity as GovernmentExecutive.com is the most effective web site for reaching federal decision makers - reaching more federal managers with annual purchasing influence of over $1 million than any other web site(1)."

MyBid will debut on Wednesday March 4th. For more information or to sign up, send an email to MyBid@govexec.com.

About Government Executive Media Group

Government Executive Media Group is the leading media resource for federal managers. The magazine and related online and event properties cover the entire spectrum of management challenges confronting federal executives in civilian and defense agencies. GovernmentExecutive.com is the #1 federal web site(1), reaching over 400,000 unique visitors each month, 86% of whom are federal employees. Government Executive Media Group recently introduced Nextgov.com, an interactive online home for the federal IT community. For more information about Government Executive Media Group, visit www.GovernmentExecutive.com/mediakit.

Contact: Will Colston, 202.266.7423

(1) 2008 Federal Employee Media Habits Study, Market Connections, Inc.

SOURCE Government Executive Media Group

Source: PR Newswire

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