Experian CheetahMail Taps Industry Veteran Yun-Hui Chong to Lead Strategic Services Group
Former Spiegel vice president of ecommerce brings a wealth of multichannel marketing experience to Experian CheetahMail’s leading client roster
The Strategic Services group leverages both CheetahMail’s and Experian Marketing Services’ rich reporting and analytical tools, including, demographic, attitudinal, transactional and behavioral data, as well as predictive modeling and advanced analytics to provide the insight necessary to create truly individualized, relevant and response-driven email marketing programs.
“The industry is growing in complexity and with the proliferation of new channels and access to so much data, it is important that marketers have on-demand access to analytical and strategic experts who can help evolve their email programs for improved customer engagement and ROI maximization,” said
Chong comes to Experian CheetahMail with more than 14 years of experience in all facets of ecommerce and multichannel marketing, including merchandising, planning, Web site operations and business development. She previously held several positions in the retail industry at Victoria’s Secret Direct and Spiegel Brands, spearheading the launch of Newport News’ (now part of Spiegel Brands) ecommerce Web site as well as the expansion of online marketing programs, including customer acquisition and retention strategies. Chong holds a bachelor’s degree in Operations Research and Statistics from
“I’ve had the advantage of experiencing the dedication Experian CheetahMail exhibits in helping clients effectively connect with their customers on a truly one-to-one level,” said Chong. “As a former client, I’m excited to be part of such a well-positioned, client-centric organization, and I look forward to strategically positioning today’s leading brands to effectively deepen and grow the lifetime value of their customers.”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian(R) Group Ltd. (LSE: EXPN), was founded in 1998 and is headquartered in
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SOURCE Experian Cheetahmail