SHOWTIME Emmy(R) Campaign Goes Mobile
Network To Launch Exclusive iPhone Web Application For Emmy(R) Voters
Groundbreaking SHOWTIME Website Showcasing Network’s Eligible Series Returns For Second Year
Beginning this April, voting members of the Academy of Television Arts and Sciences (ATAS) will be able to exclusively view full seasons of critically-acclaimed SHOWTIME original series through their iPhones and iPodTouch devices. Building on its innovative and eco-friendly Emmy(R) campaign from last year, this application developed and implemented by Transpera, the largest mobile video delivery and advertising network in
SHOWTIME also announced that as of
Last year’s online Emmy(R) campaign, which proved an ecological, economical and convenient option to screen SHOWTIME programming, resulted in Academy members tuning in at a rate of approximately four full episodes per member. In 2008, SHOWTIME garnered a record 21 nominations including Outstanding Drama Series for DEXTER(TM) and Outstanding Lead Actor in a Drama for
“This year, by providing viewing access via iPhones and iPodTouch devices, Showtime continues to offer TV Academy members even more convenient opportunities to enjoy and consider Showtime original programming,” said
Its ATAS members-only site will again utilize Brightcove’s innovative player to provide an instant, full screen, broadcast quality viewing experience directly to each member’s computer through standard Web browsers. SHOWTIME Networks will employ Brightcove’s enhanced Dynamic Delivery feature, which ensures viewers will see the best quality video their connection speed will allow.
In conjunction with its online initiative, SHOWTIME Networks will distribute a brochure/mailer with program information and select episodes on four DVDs along with a unique passcode that will allow access to view full seasons of its signature original programming eligible for Primetime Emmy(R) Award consideration.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(TM), SHOWTIME ON DEMAND(TM) and THE MOVIE CHANNEL ON DEMAND(TM). SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV.