JWT Launches AnxietyIndex.com
Web site explores how brands and consumers are navigating this global recession
With daily content updates and major research and trend reports added frequently, the site is intended as a place to discover and discuss how brands and consumers are responding to and coping with the current global recession. And with contributions from around JWT’s global network — from
“At 145 years old, we have a proven track record of leading brands through pivotal times like this,” says JWT Chairman and CEO
The site is an evolution of JWT’s six-year-old proprietary AnxietyIndex, launched during the run-up to the
“AnxietyIndex.com is a uniquely forward-thinking effort that goes well beyond making a case for marketing in a recession or reviewing historical recession data,” says
Reports available on AnxietyIndex.com include trendletters like “Rethinking Aspirations,” and quantitative analyses like “American Dream in the Balance” and “Weathering the Storm: The Financial Crisis.” Current research and analysis will be added regularly.
ABOUT THE JWT ANXIETY INDEX
JWT launched the AnxietyIndex in
JWT is the world’s best-known marketing communications brand. Headquartered in
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge–from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (Nasdaq: WPPGY).
Contact: Leighanne Zdrodowski Alyson Valpone 212-715-1692 212-210-7825 zdrodowskiL@plannedtvarts.com Alyson.email@example.com