Zimmerman is Big on Little Burgers
Agency Wins Iconic,
“White Castle is ready to evolve its brand within a new marketplace,” says
“They are a pioneering company with an amazing connection to their loyalists,” says
With deep results in the food sector – and far beyond – Zimmerman is tasked with the evolution of a classic. “White Castle is THE original – loved by millions of loyal ‘cravers’,” says Founder and CEO
About White Castle
At 88 years of age, only White Castle has had a hit movie based solely on a trip to obtain a sackful of Slyders – “Harold & Kumar Go to White Castle,” and it was written by two customers!
But when you add it up, the by-the-numbers White Castle math just can’t compare to the steam-grilled science of creating that signature Slyder. Or the consistent history of high quality and great taste that turned fast food into big business and jumpstarted the nation’s first hamburger century. (Well, almost a century: meat rationing during World War II forced the company to sell hot dogs and eggs.) But like other cult brands, White Castle acknowledges the shared secret language of committed Cravers across the country and has a history that includes: the First fast-food hamburger chain ever; First to sell a million hamburgers; First to sell a billion hamburgers; and First frozen restaurant-quality burger for sale in grocery.
About Zimmerman Advertising
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.