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Majesco Entertainment and Barbara's Bakery Announce Marketing Partnership For Puffins: Island Adventure Video Game For Nintendo DS(TM)

Posted on: Thursday, 5 March 2009, 09:00 CST

Partnership Highlighted by Product Integration and National Instant Win Game

EDISON, N.J., March 5 /PRNewswire-FirstCall/ -- Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, and Barbara's Bakery, a leading provider of all-natural and organic cereals and snacks, today announced a marketing partnership to support the upcoming release of Puffins: Island Adventure for Nintendo DS. Through the partnership, content featuring Barbara's Bakery's popular cereals, Puffins and Wild Puffs, will be integrated into the gameplay of the upcoming video game release as "Puffin Tips." Barbara's Bakery will also develop and execute a national instant win game that will take place this spring to coincide with the launch of the video game.

"As we expand our offerings in the casual games space, we continue to explore strategic partnerships that will help raise awareness for our games in unconventional ways," said Gui Karyo, Executive Vice President of Operations, Majesco. "Our partnership with Barbara's Bakery is a perfect opportunity to bring together two related products -- Puffins Cereal and our Puffins video game for DS -- in a way that makes the experience more fun for the consumer."

"By teaming with Majesco, Barbara's Bakery's Puffins are able to enter into a whole new format for kids to enjoy," said Kent Spalding, Vice President of Marketing for Weetabix North America. "This video game allows us to take the brand beyond cereal, and hopefully will help to increase awareness of puffins among members of the public who can help support the preservation of their species and environment for many years to come."

Barbara's Bakery is hosting a national instant win game for the new Puffins: Island Adventure game. A Puffins: Island Adventure code will be featured on specially marked Puffins and Organic Wild Puffs cereal boxes starting approximately April 1. Consumers can then enter the code into the Puffins website (http://www.barbarasbakery.us) to see if they have won a free copy of the game. There will be a No Purchase Necessary method of entry. Consumers can visit the website for the complete Official Rules and details on how to enter. The instant win game ends 10-31-09. In addition, Barbara's Bakery will include an advertisement for Puffins and Wild Puffs cereal inside the video game manual.

About Puffins: Island Adventure video game:

In Puffins: Island Adventure, players become part of a Puffin flock where they will learn to fly, dive, swim, explore, start a family and more in this fun and educational experience. Players must conquer more than 100 challenging events related to Puffin life -- including The Puffin 500, Puffin Plummet, Tide Pool Fishing, Dive Fishing, Egg Roll, Feeding Time and many more -- as they explore the vast Puffin Niche and interact with other Puffins. Puffins: Island Adventure for Nintendo DS is expected to launch this April.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama(TM) and Cake Mania(R)2 for Nintendo DS(TM), and Cooking Mama World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii(TM). The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.

About Barbara's Bakery

Founded as an organic bakery in 1971, Barbara's Bakery, a Weetabix North America company, helped launch the natural foods industry. Closing in on its 40th anniversary, Barbara's, located in Petaluma, California, is committed to providing great-tasting, all-natural products and to making a positive contribution to the world with donations to national and local non-profit organizations involved in environmental, hunger, and children's issues. For more information, please visit www.BarbarasBakery.com.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

SOURCE Majesco Entertainment Company

Source: PR Newswire

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