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Rentrak Theatrical Announces Box Office Estimates for Weekend of March 6, 2009

Posted on: Sunday, 8 March 2009, 14:14 CDT

LOS ANGELES, March 8 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of March 6 through March 8, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, March 8, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations 1 Watchmen $55,655,000 3611 2 Tyler Perry's Madea Goes To Jail $8,800,000 2151 3 Taken $7,450,000 3016 4 Slumdog Millionaire $6,925,000 2890 5 Paul Blart Mall Cop $4,200,000 2558 6 He's Just Not That Into You $4,020,000 2445 7 Coraline $3,313,497 1959 8 Confessions of a Shopaholic $3,121,000 2290 9 Jonas Brothers: 3D Concert Experience $2,785,000 1276 10 Fired Up $2,600,000 1798 11 Gran Torino $2,100,000 1520 12 The Reader $2,086,051 1175

Weekend of 03/06/09 to 03/08/09

(C) 2008 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Source: PR Newswire

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