Kangaroo Media and PGA TOUR(R) partner to offer a rich multi-media on-site fan enhancement service
Kangaroo Media and the PGA TOUR today announced the signing of a four-year
agreement to provide golf spectators attending select TOUR events with the
ultimate personalized multimedia experience service. Using the Kangaroo TV
hand-held device, spectators at featured PGA TOUR events will be able to
access an array of real-time video, audio, comprehensive tournament and player
data, as well as course layouts.
The agreement, which runs through 2012, will pave the way for Kangaroo TV
to offer its handheld TV to PGA TOUR spectators at no less than 50 events over
the four-year period.
Users of this device will have the best of both worlds: they will be able
to experience the on-site drama and excitement while following the greatest
players in the world, plus be able to tap into the rich live video coverage,
high-quality video clips and comprehensive data feeds that are typically
characteristic of TV viewing. The video handheld enables fans to personalize
their viewing, bringing them even closer to the action and their favorite
players on the course. On-demand updates on key players, the leaders’
scorecards and the most up-to-date leader board will all be available at the
touch of a key.
“We tested Kangaroo TV at THE PLAYERS Championship in
the device to be particularly well suited to the sport of golf and to our
spectator profile,” said
Media. “Given the number of golfers and the large course area our spectators
have to cover to follow the action, the Kangaroo TV product can deliver the
unseen action, tournament stats and exclusive PGA TOUR video footage and
statistical content to make our fans’ on-site experience truly unique. Without
a doubt, the Kangaroo device brings our fans much closer to the game and puts
every player and every fairway within their scope.”
collaboration with the TOUR for THE PLAYERS Championship last year not only
demonstrated the power and the appeal of our product, but it also provided us
with the insight to continue to enrich the fan experience and to tailor our
service offering so it closely aligns with sponsor and tournament needs and
provides us with the opportunity for multiple revenue sources. As we continue
to expand our product offering to other sports venues and their sponsors, this
four-year agreement with PGA TOUR is a key milestone.”
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional
golfers. Its primary purpose is to expand the PGA TOUR domestically and
internationally so as to substantially increase player financial benefits
while maintaining our commitment to growth in charity and integrity to the
game.
In 2009, the PGA TOUR, Champions Tour and Nationwide Tour together will
have 102 events offering more than
will be held in 10 countries outside the U.S. and in 35 states.
In addition to providing competitive opportunities for its membership,
TOUR events also generate significant funds for local charities. In fact, the
three Tours have surpassed the
contributions. The PGA TOUR’s web site address is www.pgatour.com and the
company is headquartered in
About Kangaroo Media
Kangaroo Media Inc. is a market leader in enhancing the in-venue sports
fan experience. The company develops, manufactures, commercializes, sells and
rents hand-held wireless audiovisual multi-functional entertainment systems
that enable users to expand and tailor their on-site viewing experience of
sporting events. Kangaroo Media’s unique technology delivers real-time video,
audio and data content to each fan’s hand-held Kangaroo TV device. It gives
fans the ability to create their own tailor-made live-action sporting event
on-site. Kangaroo Media, headquartered near
TSX Venture Exchange as KTV.V. For more information, visit www.kangaroo.tv.
Forward-looking statements
This news release may contain forward-looking information. These
statements relate to future events or future performance and reflect
management’s current expectations and assumptions. Such forward-looking
statements reflect management’s current beliefs and are based on information
currently available to management of Kangaroo Media. A number of factors could
cause actual events, performance or results to differ materially from the
events, performance and results discussed in the forward-looking statements.
These forward-looking statements are made as of the date hereof and Kangaroo
Media does not assume any obligation to update or revise them to reflect new
events or circumstances.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
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SOURCE KANGAROO MEDIA INC.