Photos: ‘Fiber One(R) Fiber Friend Face-Off’ Puts Fiber on the Main Stage…Game-Show Style

Fiber One(R) Delivers Fiber Fun and Knowledge in New Online Game

MINNEAPOLIS, March 9 /PRNewswire/ — While most Americans should be getting at least 25 grams of fiber each day(1) as part of a healthy diet, 9 out of 10 do not get enough(2). Putting fiber in the spotlight, consumers can learn about daily fiber requirements in an educational, fun and interactive way by playing the Fiber One(R) Fiber Friend Face-Off. This new, game-show style online game available at www.fiberfriendfaceoff.com now through April 11, 2009, aims to put players’ fiber expertise to the test.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090309/NY80466LOGO)

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/yoplait/37367/

“Many people don’t know how much fiber they need each day, and this game is an entertaining way to learn about the important nutrient,” said Tanya Zuckerbrot, registered dietitian and author of The F-Factor Diet(TM). “The Fiber Friend Face-Off also helps show that there are easy ways to integrate fiber into your diet with smart and delicious food choices, such as Fiber One yogurt and convenient Fiber One chewy bars.”

The Fiber One Fiber Friend Face-Off introduces players to a game-show stage, where they can face-off against weekly opponents to successfully reach the daily recommended grams of fiber. After making a personal avatar or selecting a computer-based avatar, players select foods from the game’s pantry, which is filled with fiber-rich and other foods. As participants select fiber foods, the Fiber One Fiber Friend Face-Off game show scoreboard adds up the number of grams per serving of each food item and reveals the grand total. The player to reach the Daily Value of fiber first wins the game. During and at the conclusion of the game, players can download Fiber One coupons for flavorful products including Fiber One yogurt, chewy snack bars, ready-to-eat breakfast cereal, toaster pastries, muffin mix and pancake mix.

In addition to coupons, players will be entered into a sweepstakes for daily prizes (cash card worth $50), weekly prizes (Flip Video(TM) camcorder) and one grand prize luxury spa getaway for two. All visitors are entered into the sweepstakes by logging in (one entry per day), and participants will receive five additional sweepstakes entries each day they play.

“Fiber One proves that fiber doesn’t taste like cardboard any more, and the Fiber One Fiber Friend Face-Off will help teach people that,” says Ryan Stalker, associate marketing manager for Fiber One yogurt. “Along with Fiber One yogurt, Fiber One bars, cereal, toaster pastries, muffin mix and pancake mix can all offer health conscious consumers a tasty way to meet their fiber needs.”

Each 4-ounce cup of Fiber One yogurt contains 5 grams of fiber – 20 percent of the Daily Value of fiber. Fiber One yogurt is available in great tasting flavors including Strawberry, Vanilla, Peach and Key Lime Pie. Each cup has only 80 calories, 0 grams of fat and is a good source of calcium as well as vitamins A and D.

To learn more or participate in the Fiber One Fiber Friend Face-Off game, visit www.fiberfriendfaceoff.com. Fiber One yogurt is available at a suggested retail price of $2.79 per 4-ounce cup 4-pack and is now available nationwide. For more information, please visit www.fiberone.com or www.yoplait.com.

About General Mills

General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minnesota, General Mills’ mission is to innovate to make people’s lives healthier, easier, and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Nature Valley, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the food service and commercial baking industries.

No purchase necessary. Open only to legal residents of the 50 United States (and D.C.) 21 years and older. Ends 4/11/09. To enter and for Official Rules, including odds and prize descriptions, visit www.fiberfriendfaceoff.com. Void where prohibited.

(1) In 2002, the Institute of Medicine (IOM) established an Adequate Intake level for fiber as part of the Dietary Reference Intake. According to IOM, the average adult needs at least 25 grams of fiber a day.

(2) National Health and Nutrition Examination Survey, 1999-2002

SOURCE General Mills