• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Experian Marketing Services and UAA Clearinghouse Partner to Help Direct Marketers Save More on Their Mailings

Posted on: Monday, 9 March 2009, 09:00 CDT

New undeliverable address suppression offering helps marketers cut mail campaign costs while retaining the most profitable addresses

SCHAUMBURG, Ill., March 9 /PRNewswire-FirstCall/ -- Experian Marketing Services, a part of global information company Experian, today announced it has partnered with UAA Clearinghouse to help marketers boost the power of their mailing budgets by identifying and suppressing more undeliverable addresses in their mail files.

The country's continuing economic crisis has placed increased demand on direct mailers to cut costs from their campaigns without sacrificing response rates. Experian(R) has now brought together its leading data hygiene services with UAA Clearinghouse's unique database of undeliverable name and address records to help marketers meet these challenges. Through this partnership, Experian will provide its direct-mail clients with immediate savings to their campaigns by identifying and removing previously unrecognized undeliverable addresses from their mailings before they are deployed.

"Mailers have always sought to get the best value out of their lists, and never has list performance been more important to their bottom line than now," said Mark Shada, president of UAA Clearinghouse. "Experian has an established and respected reputation as a successful provider to the country's top mailers. We are excited to partner with them in order to help mailers keep reaching the addresses that work and remove those that won't."

Experian found that combining UAA Clearinghouse's data with Experian's data hygiene processing identified an average of more than 2 percent of mail files with potentially undeliverable records. This significant quantity of records would under-perform by 50 percent or more because of deliverability issues, representing thousands of potentially wasted dollars per campaign -- something that mailers of all sizes simply cannot afford.

"Recent economic challenges, including decreases in consumer spending and ever-increasing mailing costs, have hit direct mailers especially hard," said Matt Seeley, president of Data Management for Experian Marketing Services. "Experian is happy to partner with UAA Clearinghouse to help our clients get the most out of their lists by cutting waste in identifying more undeliverable addresses before mailing while allowing them to keep those addresses that hold the most profit for their businesses."

When compared with the cost of both postage and the mail piece, the cost and application of UAA Clearinghouse's undeliverable address database to their mailing lists help Experian's clients achieve immediate and significant savings to any campaign, regardless of its size. To learn more about Experian's products and services, visit http://www.experianmarketingservices.com.

About UAA Clearinghouse

UAA Clearinghouse provides the direct mail industry with a practical solution for reducing the cost and waste associated with undeliverable as addressed mail. They maintain a secured, central repository for compiling the most comprehensive national database of confirmed undeliverable mail. UAA Clearinghouse receives ACS intelligence on over 350 million monthly, consumer-related mail pieces covering 70 million households, making them the only compiler of USPS-reported undeliverable mail from multiple mailers. UAA Clearinghouse receives over 1 million undeliverable mail updates per week. For more information about UAA's patent pending products and services, visit http://www.uaaclearinghouse.com.

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact: Christopher Fielder Experian Public Relations 1 224 698 8628 christopher.fielder@experian.com

SOURCE Experian Marketing Services

Source: PR Newswire

More News in this Category