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All Sport and Dr Pepper Snapple Group Introduce the First Sports Drink Naturally Sweetened With Stevia

March 10, 2009

PLANO, Texas, March 10 /PRNewswire-FirstCall/ — All Sport, Inc. and Dr
Pepper Snapple Group, Inc. (NYSE: DPS) introduce All Sport Naturally Zero, the
first and only zero-calorie sports drink sweetened with rebiana, an
all-natural sweetener from stevia. Formulated with electrolytes and B
vitamins, All Sport Naturally Zero provides pure, naturally sweetened
hydration and replenishment without the calories.

“Athletes and exercisers continue to drive new demands on the sports-drink
market,” said Gary Smith, chairman and chief executive officer of All Sport,
Inc. “All Sport Naturally Zero is a zero-calorie sports drink that provides
all of the hydration without the calories, naturally.”

Rebiana is an all-natural zero calorie sweetener derived from the stevia
plant. Stevia has been used as a sweetener for centuries and rebiana was
recently approved by the United States Food and Drug Administration for use in
a variety of foods and beverages.

“We have been working diligently in our R&D center to incorporate stevia
in our products and in our allied brands such as All Sport,” said Larry Young,
chief executive officer of Dr Pepper Snapple Group. “Taste is king in the
beverage industry, but for today’s consumers, health is becoming increasingly
important. All Sport Naturally Zero delivers a unique proposition for the
millions of Americans who exercise regularly and are looking to get the most
out of their workouts.”

Dr Pepper Snapple Group holds an equity stake in Big Red, Inc., the parent
company of All Sport, Inc., and is the primary distributor of the All Sport
brand.

Availability and Flavors

All Sport Naturally Zero 20-ounce bottles will be available April 2009 in
convenience and gas, grocery and specialty retail channels in three flavors:
Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional
information on product and availability can be found online at
http://www.drinkallsport.com.

About All Sport

ALL SPORT(R) was developed using today’s sport physiology research and
provides an optimal balance of fluids to help rehydrate during physical
exertion. ALL SPORT delivers real value by combining desired taste with
replenishing carbohydrates, 100% RDA Vitamin C and 60 mg Potassium to help
prevent muscle cramping while satisfying both thirst and body. ALL SPORT is
available in 12-ounce, 20-ounce and 32-ounce bottles, and is sold at retail
stores throughout the country. A subsidiary of Big Red, Inc., All Sport, Inc.
is based in Austin, Texas and distributed by the Dr Pepper Snapple Group.
Visit us at http://www.drinkallsport.com.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group, Inc. (NYSE: DPS) is an integrated refreshment
beverage business marketing more than 50 beverage brands to consumers
throughout North America. In addition to its flagship Dr Pepper and Snapple
brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda,
Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel,
Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites.
Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000
and operates 24 bottling and manufacturing facilities and more than 200
distribution centers across the United States, Canada, Mexico and the
Caribbean. For more information, please visit
http://www.drpeppersnapplegroup.com.

SOURCE Dr Pepper Snapple Group, Inc.


Source: newswire



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