All Sport and Dr Pepper Snapple Group Introduce the First Sports Drink Naturally Sweetened With Stevia
Pepper Snapple Group, Inc. (NYSE: DPS) introduce All Sport Naturally Zero, the
first and only zero-calorie sports drink sweetened with rebiana, an
all-natural sweetener from stevia. Formulated with electrolytes and B
vitamins, All Sport Naturally Zero provides pure, naturally sweetened
hydration and replenishment without the calories.
“Athletes and exercisers continue to drive new demands on the sports-drink
Inc. “All Sport Naturally Zero is a zero-calorie sports drink that provides
all of the hydration without the calories, naturally.”
Rebiana is an all-natural zero calorie sweetener derived from the stevia
plant. Stevia has been used as a sweetener for centuries and rebiana was
recently approved by the United States Food and Drug Administration for use in
a variety of foods and beverages.
“We have been working diligently in our R&D center to incorporate stevia
in our products and in our allied brands such as All Sport,” said
chief executive officer of Dr Pepper Snapple Group. “Taste is king in the
beverage industry, but for today’s consumers, health is becoming increasingly
important. All Sport Naturally Zero delivers a unique proposition for the
millions of Americans who exercise regularly and are looking to get the most
out of their workouts.”
Dr Pepper Snapple Group holds an equity stake in Big Red, Inc., the parent
company of All Sport, Inc., and is the primary distributor of the All Sport
Availability and Flavors
All Sport Naturally Zero 20-ounce bottles will be available
convenience and gas, grocery and specialty retail channels in three flavors:
Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional
information on product and availability can be found online at
About All Sport
ALL SPORT(R) was developed using today’s sport physiology research and
provides an optimal balance of fluids to help rehydrate during physical
exertion. ALL SPORT delivers real value by combining desired taste with
replenishing carbohydrates, 100% RDA Vitamin C and 60 mg Potassium to help
prevent muscle cramping while satisfying both thirst and body. ALL SPORT is
available in 12-ounce, 20-ounce and 32-ounce bottles, and is sold at retail
stores throughout the country. A subsidiary of Big Red, Inc., All Sport, Inc.
is based in
Visit us at http://www.drinkallsport.com.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is an integrated refreshment
beverage business marketing more than 50 beverage brands to consumers
brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda,
Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel,
Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites.
and operates 24 bottling and manufacturing facilities and more than 200
distribution centers across
SOURCE Dr Pepper Snapple Group, Inc.