First Flavor and US Ink Partner to Bring Taste-it Notes(TM) to the Newspaper Industry; New Technology Provides Opportunities to Generate New Ad Revenue
Innovative Taste-it Notes(TM) to Make their Debut at Newspaper Association of America (NAA) mediaXchange Conference,
First Flavor, creator of the Peel ‘n Taste(R) marketing system and an innovator in taste marketing, and US Ink, one of the nation’s largest suppliers of ink and a leader in the introduction of quality, innovative, high-performance products for the newspaper printing industry, are showcasing this new Taste-it Notes(TM) advertisement system at the US Ink booth (#2413) at the NAA mediaXchange Conference at the Mandalay Bay Resort & Casino in
“We are extremely excited about the potential of Taste-it Notes(TM) and our Peel ‘n Taste(R) flavor strips to engage newspaper readers in flavorful advertising,” said
Advertising studies show that the sticky notes that are currently adhered to the front pages of newspapers are effective. Taste-it Notes(TM) evolves this advertising approach into an engaging, reader-driven promotional sampling campaign. By allowing the newspaper reader to smell and taste an advertised product, Taste-it Notes(TM) can offer an advertising opportunity that no other medium or ad can. Until now, to enable readers to taste a product, advertisers had to pay for costly product samples to be bundled or poly bagged with each individual newspaper. Taste-it Notes(TM) makes sampling easier for production and delivery, more cost efficient for advertisers and more fun for the reader.
“We believe Taste-it Notes(TM) could be a breakthrough in newspaper advertising — at a time when newspaper executives are increasingly interested in innovative solutions that will assist their print advertisers to increase revenue and differentiate their brand,” said
Taste-it Notes(TM) are available for advertisers today and more information is available at http://www.usink.com/flavor. First Flavor’s Peel ‘n Taste(R) technology has been used to drive successful advertising campaigns for some of the food, beverage and personal product industries’ most established brands and products, including Welch’s, Campbell’s, Arm & Hammer, SKYY Vodka and Sunny Delight.
About US Ink
As the industry’s only 100% news ink company, US Ink is dedicated to serving the newspaper and commercial non-heat printing markets. The company’s national operations are structured into five regions, with 12 manufacturing facilities providing close, responsive support to the nation’s newspapers. With ongoing advanced research and development, US Ink, a division of Sun Chemical Corporation, leads in the introduction of quality, innovative, high-performance products for the newspaper and commercial printing industries. More information about US Ink’s products, services and extensive customer quality and productivity support programs are available on the company’s website: http://www.usink.com.
About First Flavor
First Flavor, Inc. is the creator of the Peel ‘n Taste(R) marketing system, a groundbreaking, first-in-class and proprietary technology that enables consumers to taste sample the flavor of a product using a cost-effective and compact dissolving edible strip packaged in a thin tamper evident pouch. Peel ‘n Taste(R) campaigns are eye-catching, innovative and flavor-filled. The Peel ‘n Taste(R) flavor strips can be used in magazines and direct mail, or in-store at shelf, with displays or on product to drive sales and foster brand differentiation. First Flavor works with both global and emerging companies interested in using the sense of taste to design innovative marketing campaigns. First Flavor, based in
Contacts: Tamar Silberberg Keri P. Mattox First Flavor ThreeZero Communications 610.785.1325 215.791.0105 Tamar@FirstFlavor.com firstname.lastname@example.org
SOURCE First Flavor