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eSoles Announces Installation of First 3D TruCapture Kiosk Scanning System at the Cycle Loft, a Premier Boston Area Bicycle Retailer

Posted on: Tuesday, 10 March 2009, 08:48 CDT

High-Tech Based Footbed System To Offer Consumers First Ever In-store Access to eFit Semi-Custom Footbed in Less Than 5 Minutes

BOSTON and SCOTTSDALE, Ariz., March 10 /PRNewswire/ -- eSoles(R) Custom Footbeds, the world's leading authority in the science and development of semi-custom and custom footbeds, and the Cycle Loft, a Boston area nexus for all things cycling, today announced the long awaited public unveiling of eSoles' revolutionary 3D TruCapture(R) Kiosk Scanning System in conjunction with the unveiling of eSoles' eFit(TM) semi-custom footbeds. The Cycle Loft is the first retailer in the United Sates, and in fact the world, to offer eFit to the mass market.

"Over the last 15 years I've tried so many different footbeds looking for that 'one' that would consistently improve my cycling comfort and performance, but all proved disappointing in one way or another," said Jeff Palter, President of The Cycle Loft. "When I first saw the eSoles kiosk and ePro footbeds in September 2007 -- I knew this was 'it;' I simply had to have this machine in my store. The eSoles technology will allows us to take the guesswork out of the equation when providing footbed solutions, not only for cyclists, but also for runners, golfers, and others to come. To have footbeds that we know will fit in your shoe and are correct for your feet--that's incredible. It is truly an astonishing breakthrough."

Through years of fitting customers with ePro footbeds, eSoles has retained the largest database of 3D foot images in the world, allowing it to perfect the development and science behind its eFit semi-custom footbeds. By comparing customer foot scans to the database, the 3D TruCapture kiosk can direct the Cycle Loft's store personnel to construct an eFit footbed using unique modular components that are tailored to the customer's foot.

The global availability of eSoles' 3D TruCapture Kiosk Scanning System follows several years of development and sales of the company's flagship ePro(R) custom footbed, which has helped improve the performance and results of hundreds of professional athletes, including most recently Levi Leipheimer, Dave Zabriskie and Jason McCartney, who won 1st and 2nd places and King of the Mountain respectively in the 2009 Amgen(R) Tour of California road cycling race.

"The eSoles 3D TruCapture Kiosk Scanning System is the first self-service kiosk in the world to allow everyday consumers and athletes to utilize sophisticated foot scanning technology in such a user-friendly way," said Glen Hinshaw, CEO of eSoles. "Now with the eFit and the ePro, consumers have the choice of the ultimate semi-custom or custom foot support tailored to their budgets and needs. Our kiosk provides retailers like the Cycle Loft with the ultimate customized footbed solution to enhance their customer experience and sales."

Pricing and Availability

eSoles' 3D TruCapture Kiosk Scanning System is available now to approved licensed dealers. Special financing packages can be arranged with eSoles' business affiliate, Global Swift Funding (www.gsfusa.com). Suggested retail prices for each pair of eFit semi-custom and ePro custom footbeds are $69.99 (U.S.) and $249.99 (U.S.) respectively.

About the Cycle Loft:

The Cycle Loft, located in Burlington, MA has been a fixture on the Boston and New England cycling scene since 1976. Based out of a 16,000 square foot retail store, the Cycle Loft has always excelled at taking the art and science of bicycle retailing to the next level. With only the top names in cycling products, displayed in a modern and efficient showroom, the Cycle Loft has redefined the notion of your local "bike shop." With new ownership, 2006 marked the beginning of a new era for the Loft, with a renewal of focus and dedication to offering products, services, and personal expertise found at few other retailers. The addition of the eSole 3D TruCapture Kiosk Scanning System is the latest in a series of strategic moves made by store owner Jeff Palter, which included adding a full-time national-caliber coach to the Cycle Loft staff, who aims to bring to Boston the most exciting cycling innovations available. The Cycle Loft's continuing success is predicated on the passion and dedication Jeff and his staff brings to cycling as a sport and a lifestyle.

About eFit and the 3D TruCapture Kiosk Scanning System:

Replacing art with science, the 3D TruCapture Kiosk Scanning System is the only one of its kind that scans the foot with a Bio-Dynamic air pillow to get a truly three dimensional scan and includes a touch screen computer monitor, a pressure mat, an air bladder foot receiver and a 3D image scanner and printer. The self-service kiosk can be utilized in virtually any retail setting and allows consumers to receive a complex scan of their foot. The kiosk then creates a personalized printout that the consumer can present to a participating retailer to purchase either an eFit footbed in less than five minutes or an ePro footbed within a week. The ePro product is a fully customized footbed that the customer can order from the company's production facility in Scottsdale, Arizona, and receive within five to seven business days.

About eSoles Custom Footbeds:

eSoles, LLC, based in Scottsdale, Arizona, has the only direct, non-weight bearing 3D TruCapture imaging technology for custom and semi-custom insole production. eSoles makes custom insoles for cycling, running, walking, skiing, hiking, golf and dress shoes, and can currently be found in the footwear of world-class athletes and Olympians across various sports. eSoles custom footbeds are currently available through authorized dealers throughout the country and at eSoles' corporate offices in Scottsdale, Arizona. For more information on eSoles and a list of dealers, go to www.esoles.com.

eSoles(R), eFit(TM) and 3D TruCapture(R) are registered trademarks of eSoles, LLC. All other trademarks or registered trademarks are property of their respective organizations.

SOURCE eSoles

Source: PR Newswire

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