• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

iLoop Mobile Announces Mobile Labs Group to Provide Mobile Marketing Strategy, Design and Analytics Capabilities

Posted on: Thursday, 12 March 2009, 07:00 CDT

Complete mobile marketing intelligence for brands, agencies, content publishers and other companies

SAN JOSE, Calif., March 12 /PRNewswire/ -- As the leading mobile marketing technology and service provider worldwide, iLoop Mobile has strengthened its industry thought leadership and service offerings with the formation of iLoop Mobile Labs. iLoop Mobile Labs offers marketers the industry's most accomplished resources to assist with mobile campaign strategy/tactics, design and user engagement. In addition, iLoop Mobile Labs provides a wealth of market data, campaign reporting, analysis, and ROI modeling never available before. iLoop Mobile Labs delivers strategy and best practices that marketers can now use when developing mobile campaigns along with detailed empirical analytics that give marketers more than just the numbers-iLoop Mobile Labs delivers ROI focused mobile knowledge.

What is iLoop Mobile Labs?

iLoop Mobile Labs is a consultative team of mobile marketing industry leaders offering an ever evolving, highly proprietary body of mobile marketing knowledge. It has deep participation in industry and research organizations including the Board of Directors of the Mobile Marketing Association and the Direct Marketing Association Advisory Board. The team has garnered national media attention for the design and deployment of Obama 08's mobile Internet strategy, and deployed mobile campaigns for the most famous brands and content publishers in the market today.

Mobile Strategy & Campaign Design/Tactics

iLoop Mobile Labs offers unparalleled campaign development experience in all mobile channels, with unique expertise in SMS, IVR and mobile site campaign creation. The strategic/tactical/design services offered to brand and agency clients include:

• Global mobile strategy development
• Identifying campaign objectives and success measurements
• Mobile campaign concept, design and tactical execution
• End-user engagement optimization
• iPhone application development
• Interactive and viral campaign design and development
• Mobile sponsorship, content concepts and packaging

Analytics/Reporting

The goal of mobile marketing is not to just run "cool" campaigns, but rather executing initiatives that support clear objectives that can be analyzed for success. iLoop Mobile Labs excels at capturing industry wide mobile campaign metrics and best practices. Yet raw data alone is not sufficient to shape critical business decisions. iLoop Mobile Labs goes beyond raw data by providing ROI and campaign modeling allowing marketers to not only measure results but also more importantly interpret those results.

iLoop Mobile Outreach

iLoop Mobile Labs offers "Mobile Digital Days" to customers and agency partners looking for an intensive workshop to quickly get up to speed in mobile marketing, as well as strategic seminars for companies with mobile experience.

About iLoop Mobile

iLoop Mobile is the leader in mobile technology and services for mobile marketing and mobile content distribution. The company's award-winning platform makes it fast and easy for brands, agencies, content publishers and other companies to create compelling and effective mobile initiatives worldwide. http://www.iloopmobile.com.

Contact: Michael Ahearn (408) 907-3367 michael.ahearn@iloopmobile.com

SOURCE iLoop Mobile

Source: PR Newswire

More News in this Category