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Collective Media Establishes Sales Team to Work Directly With Brand Advertisers

Posted on: Thursday, 12 March 2009, 08:00 CDT

NEW YORK, March 12 /PRNewswire/ -- Leading online advertising network and technology provider, Collective Media, today announced that it has established a dedicated team of professionals to directly support and work with brand-focused advertisers. This move will provide a resource for those advertisers who do not work directly with an advertising agency.

The new advertiser-focused sales team will connect advertisers with the offerings and capabilities of the two online advertising networks under the Collective media umbrella - the Collective Network(TM), the industry's largest premium display advertising network, launched in 2005 to serve Fortune 1000 brand advertisers; and the Directive Network(TM), a performance-centric advertising network introduced last Fall to provide brand-safe online advertising solutions to advertisers with direct-response campaigns. Both networks offer semantic classification to remove any inappropriate content, providing advertisers with confidence that their campaigns are running on quality sites and in relevant contexts without compromising quality or reach.

Overseeing sales and support efforts for the direct sales team is Ken Gelb, director of sales. Gelb joins Collective Media from WFAN Sports Radio 66, where he served as new business development specialist. He was also regional vice president at Paxson Communications and director of sales at HRP, a television station representative firm. Gelb holds a Master of Science in public relations from Boston University.

In addition to Gelb, Collective Media veteran Ryan Murray has moved into this group as an account executive, drawing on his prior experience with Fox Broadcasting. Rounding out the team as additional account executives are new hires Kelly Morris and Troy Weinberg.

"We created this new division because we wanted to bring our expertise, insights and all of the benefits of our growing ecosystem to all advertisers," said Joe Apprendi, CEO, Collective Media. "Whether a client works through an agency or handles their campaigns directly, Collective Media can be a true strategic partner to them, offering value and an exceptional level of service no matter which path they choose."

"In today's leaner economic times, brand advertisers have an even greater need for accountability and value," said Ken Gelb, director of sales. "Having a dedicated direct sales team will allow Collective Media to provide unparalleled guidance and support as online continues to play a larger role in the media mix, our direct sales team will help advertisers realize the value ad networks offer."

About Collective Media

Collective Media's media and technology solutions serve online publishers, agencies and advertisers. Collective's product suite includes the Collective Network(TM), the largest premium display advertising network, the Directive Network(TM), the only transparent performance advertising network, AMP(R), its proprietary ad network management platform and Personifi(TM), the leading semantic content classification and audience targeting solution. Founded in 2005, Collective Media is a member of the Network Advertising Initiative (NAI) and is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective.com.

Contacts: Veronica Mathieson Melissa Connerton Collective Media CooperKatz & Co. Phone: 646-442-7566 Phone: 917-595-3039 mathieson@collective.com mconnerton@cooperkatz.com

SOURCE Collective Media

Source: PR Newswire

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