SpectrumDNA Partners With MarketingProfs.com to Launch Marketing Addictionary

Largest subscriber base of marketing professionals has the chance to show off word play talents.

PARK CITY, Utah, March 13 /PRNewswire-FirstCall/ — SpectrumDNA, Inc. (OTC Bulletin Board: SPXA), a leading provider of embeddable social media applications, today announced a strategic partnership with MarketingProfs.com, and their plans to launch an exclusive Marketing Addictionary later this month, attracting more than 300,000 marketing professionals to the highly engaging word play engine.

SpectrumDNA’s flagship product, The Addictionary, is a highly flexible and programmable engine of engagement (or “Enginet”) with constantly evolving features and functions that can be easily configured and re-branded – for use by any affinity group, and by any marketer looking to capture-and-nurture their community. The Addictionary is designed to increase traffic, extend audience engagement and deliver long-term ROI through earned media.

MarketingProfs is an LA-based media property offering actionable know-how through a range of on- and offline efforts to help businesses market their products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 322,000 subscribers, making it the largest in its category.

“Marketing is in constant evolution, and we see The Marketing Addictionary as a way to capture some of the words and language that describe its progression and maturation in a way that’s both fun and engaging for our members,” said Ann Handley, Chief Content Officer of MarketingProfs.

“The Addictionary exemplifies our unique approach to building social media applications,” said Seth Levenson, Vice President of Product Marketing at SpectrumDNA. “And the Marketing Addictionary enables MarketingProfs’ community to engage in wordplay around their profession. In addition to this vibrant community, we have identified more than 300 verticals — from pet owners, to foodies, to gamers – for which the Addictionary promises to be a lightening rod to activate those communities to create and share the lexicon that defines their passions.”

About SpectrumDNA, Inc.

SpectrumDNA, Inc. is a social media studio that creates Digital Network Applications and engines of engagement (or “Enginets”) for media outlets and advertisers looking to cost-effectively capture specific audience behaviors and develop advertiser-safe user-generated and user-marketed content. Enginets are branded web and wireless-based network experiences – Web 2.0 (and beyond) applications — that empower users to take active roles in their community. More at http://www.spectrumdna.com.

SOURCE SpectrumDNA, Inc.