NatureSweet(R) Celebrates Snacking With an Online Natural Talent Show
One Child Will Be Crowned the NatureSweet(R) Cherubs(R) Spokeskid in the ‘Be the Next Sweet Sensation’ Promotion
“What better way to celebrate such a natural, sweet snack than to share with the world the natural talents of all these sweet kids,” said
The Top 10 finalists will be posted and announced
After being named the “Next Sweet Sensation”, the Grand Prize winner will enjoy a family trip for four to
A truly groundbreaking promotion, NatureSweet(R) has combined the campaign concept with cutting-edge technology. The brand has fully embraced Web 2.0 opportunities by allowing the upload of online videos onto a microsite that fosters consumer interaction. The Cherubs(R) team has programmed customized web features and game codes to safely interact with children, and has launched an exclusive, heavily branded online game. This contest has set the stage to build upon integrated marketing efforts within the NatureSweet(R) brand in the future.
“We’re excited about the opportunity to develop authentic relationships with consumers and do it in a new and exciting way that encourages them to become ambassadors for the brand,” Frisby said.
The bite-size and extremely sweet Cherubs(R) tomato is packaged in a convenient re-sealable “Fruit-Bowl” container to ensure superior flavor and freshness. Cherubs(R) are twice as sweet as the average tomato and provide a fun, “poppable” snacking experience for children and a healthy snack alternative for moms.
Desert Glory, LTD, based in
NatureSweet Tomatoes - Desert Glory LTD 1-800-315-8209 www.naturesweettomatoes.com
For more information, contact
SOURCE NatureSweet Tomatoes