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Rentrak Theatrical Announces Box Office Estimates for Weekend of March 13, 2009

Posted on: Sunday, 15 March 2009, 13:09 CDT

LOS ANGELES, March 15 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of March 13 through March 15, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, March 15, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations 1 Race To Witch Mountain $25,000,000 3187 2 Watchmen $18,070,000 3611 3 The Last House On The Left $14,658,105 2401 4 Taken $6,650,000 2858 5 Tyler Perry's Madea Goes To Jail $5,130,000 2203 6 Slumdog Millionaire $5,025,000 2578 7 Paul Blart Mall Cop $3,100,000 2281 8 He's Just Not That Into You $2,905,000 1890 9 Coraline $2,654,909 1768 10 Miss March $2,350,000 1742 11 Confessions of a Shopaholic $2,004,000 1591 12 Fired Up $1,650,000 1518 Weekend of 03/13/09 to 03/15/09 (C) 2009 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com

SOURCE Rentrak Corporation


Source: PR Newswire

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