New Look for Light Reading Launches Today
Posted on: Monday, 16 March 2009, 08:00 CDT
New design gives audience an even bigger role in driving debate and discussion on what is by far the largest Website targeting the worldwide communications industry
"The new Light Reading site came from listening to readers and taking some of the more popular features and ideas from Contentinople and Internet Evolution -- sites that were built by Light Reading's design and technical teams," says Light Reading Editor-in-Chief
The new Light Reading site design allows for readers to get a better sense of what's going on right now while, at the same time, doing a better job of emphasizing the worldwide reach of Heavy Reading's research, Pyramid Research's market data, and the combined reporting of Light Reading and Light Reading sister publications, Light Reading Europe, Unstrung, and Cable Digital News.
We have made nearly a dozen site improvements, some of which include:
- Content by technology topic -- Light Reading has moved its technology navigation buttons to the top of the site, making it easier for readers to find articles by subject matter.
- Home page sidebar ad -- In addition to the leaderboard and skyscraper ads on the Light Reading homepage, Light Reading has added the sidebar ad (336 x 280) as another branding tool and traffic driver for our advertisers.
- Buzz Bin -- A new feature on Light Reading is giving more visibility to the Buzz Bin, Light Reading's own glossary of terms that pop up in our coverage. Buzz Bin entries help define key terms.
- Bio pages -- All registered users on Light Reading will now have their own bio pages, where they can say as much or as little about themselves as they want and use Light Reading to make sure their voices are heard in the industry.
- Content ratings -- Light Reading's new content rating system allows registered users to promote what they like, disparage what they don't, and help improve the quality of information we provide overall.
"The new look for the site is a product of our continued investment in editorial and Web design, all designed to drive additional readership and opportunities for our advertisers to connect with the people who are making purchasing decisions at mobile carriers, cable companies, and telcos around the world," says
Go to www.lightreading.com to check out the new look.
Contact: Amy Averbook Director of Corporate Marketing Light Reading averbook@lightreading.com 212-925-0020 x112About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the
About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.
SOURCE Light Reading
Source: PR Newswire
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