Digital Media a Must for Marketers Looking to Improve Contact With Customers

Webinar from Experian Marketing Services and the DMA offers marketers a how-to guide for using digital media to drive more-effective customer contact

SCHAUMBURG, Ill., March 16 /PRNewswire/ — To maintain successful and profitable contact with customers in today’s tough economy, many companies are utilizing established and emerging digital-media channels as part of their marketing strategy.

Experian Marketing Services and the Direct Marketing Association’s Catalog and Multichannel Marketing Council will offer a free Webinar to help marketers gain new insights into the role digital media plays in customer-centric contact management strategies. This “how-to” session will give marketers real-life examples for implementing, executing and measuring digital-media strategies that put the customer at the center of their marketing efforts and position them for future growth as new digital channels emerge.

“We all understand that digital media is a critical component of success in today’s marketing environment. It’s efficient, it’s effective, and it’s what the customer wants,” said Michael Bragg, vice president of Strategic Mobile Marketing for Experian Marketing Services. “At the same time, it’s often challenging to implement. We are excited to work with the DMA to help marketers harness the opportunities that digital media offer and turn them into profitable customer contact strategies.”

Several experts from Experian Marketing Services will present firsthand accounts of developing marketing strategies across a number of digital media, including email, real-time marketing online and mobile marketing.

The hour-long Webinar will be held on Wednesday, March 18, 2009, at 1 p.m. EST, and registration is free. For more information and to register, visit http://www.the-dma.org/councilevents/cctexpmar09/.

About Experian

Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

    Contact:    Matthew Besler
                Experian Public Relations
                1 224 698 4415
                matthew.besler@experian.com

SOURCE Experian Marketing Services