Imperial Sugar Becomes the Sweet Ingredient for Lemonade Day, Sunday, May 3, 2009

March 17, 2009

Jeff Bagwell Goes to Bat for Area Youth for Third Consecutive Year

SUGAR LAND AND HOUSTON, Texas, March 17 /PRNewswire/ — Imperial Sugar has become an extra special ingredient in the mix for Lemonade Day, Sunday, May 3, 2009: as the first-time title sponsor for this fun educational event, Imperial Sugar and Prepared 4 Life (www.prepared4life.org) are teaching children how to build the American Dream – one lemonade stand at a time!

Held on the first Sunday of May every year since 2007, Lemonade Day (www.LemonadeDay.org) offers young people the opportunity to savor the sweet taste of success that comes with setting up, owning and operating their very own lemonade business. Lemonade Day has gained considerable momentum, growing from 2,600 stands in 2007 to 11,200 in 2008 – an impressive 400 percent growth! With significant backing from Imperial Sugar and thousands of other supporters, Lemonade Day 2009 is destined to be even greater this year with an expected 25,000 lemonade stands staffed by as many as 75,000 eager young entrepreneurs.

Lemonade Day organizers are thrilled that Jeff Bagwell, Houston Astros legend and former All Star, has returned to bat as Lemonade Day’s celebrity spokesperson for the third consecutive year. Bagwell graciously donates his time at a series of special Lemonade Day events, encouraging the entire community to get involved. He also makes a personal visit on Lemonade Day to the winner of the Best Tasting Lemonade Contest, which is set for 9 a.m. on Saturday, April 25, at The Newly Expanded Children’s Museum.

“Sponsoring Lemonade Day is a perfect fit for us since you can’t make lemonade without a sweetener,” said John Sheptor, chief executive officer of Imperial Sugar. “As the oldest company in Texas and an important part of the Houston community for more than 165 years, Imperial Sugar is proud to be the title sponsor of this event. Lemonade Day helps provide the youth of our community with the tools they need to become successful in every aspect of their lives. We look forward to helping Houston-area youth learn these valuable lessons because they are the future business leaders of our community.”

Recipe for Success

“Prepared 4 Life is thrilled to be partnered with Imperial Sugar and Jeff Bagwell for this year’s Lemonade Day,” said Michael Holthouse, co-founder of Prepared 4 Life and the inventor of Lemonade Day. “Lemonade Day is a recipe for helping kids become more successful in life. It’s about engaging our entire community to help teach our youth the business skills and character traits they will need to become successful leaders and entrepreneurs. As the old saying goes: when life gives you lemons, make lemonade! We are teaching kids how to make lemonade in more ways than one.”

Holthouse reports that, last year, the combined youth of the Greater Houston community sold over one million cups of lemonade and, with their profits; they contributed more than $200,000 to local charities.

“This is an amazing example of how everyone can get involved – on Lemonade Day everyone has a job: it’s either buying or selling lemonade. With the simple act of purchasing a cup from one of our youth, we are demonstrating that we care about their future,” Holthouse added. “The success of Lemonade Day has caught the attention of many other cities around the nation, so this year we have added two additional cities and plan to add 10 more next year. Our goal is to reach 100 cities over the next five years and train over one million youth in the process.”

Once children are registered, Prepared 4 Life – along with its many partners – provides all young entrepreneurs with free yellow backpacks filled with the educational materials they need to start their own successful lemonade business. The educational process for youth centers on the pairing of the child with a caring adult who serves as a coach to help him or her get the most out of their experience. The backpacks include an Entrepreneur’s Workbook and a Caring Adult Guide with proven step-by-step strategies that make the experience fun and rewarding. Children learn many important life skills including: setting goals, business planning, finding an investor, selecting a site, advertising, purchasing supplies, developing and pricing their products, serving customers, making a profit, basic accounting, opening a bank account, and ultimately giving back to the community. All materials are available in English and Spanish at www.LemonadeDay.org.

Imperial Sugar is sweetening the Lemonade Day experience by supplying sample packets of pre-measured Imperial Sugar, a lemonade recipe booklet and coupons for Imperial Sugar products. Wholesome Sweeteners, partially owned by Imperial Sugar, will also provide alternatives to sugar in the form of organic honey sticks, agave nectar or Organic Zero — an organic sugar substitute, as well cost-saving coupons for many of its products.

“In these challenging financial times, it’s important that all of us help train the next generation of business leaders and entrepreneurs – it’s what makes America great. Lemonade Day is literally helping build the American Dream in our youth – one lemonade stand at a time,” Holthouse commented.

More about Lemonade Day and P4L

Prepared 4 Life is a non-profit 501 (c) (3) corporation that provides after school programs and character enrichment experiences in seven inner city Houston middle schools. Please visit www.prepared4life.org for more information.

To learn about ways that everyone can get involved in Lemonade Day, May 3, 2009, please visit www.LemonadeDay.org.

For specific information about sponsorships, partnerships and donations, please contact Julie Eberly at 713/626-5511 or email jeberly@prepared4life.org. To volunteer, please contact Lesley Byatt at the same number or email lbyatt@prepared4life.org. To register young entrepreneurs, please log on to www.LemonadeDay.org.

More about Imperial Sugar

Imperial Sugar Company is one of the largest processors and marketers of refined sugar in the United States to food manufacturers, retail grocers and foodservice distributors. The company markets products nationally under the Imperial (R), Dixie Crystals and Holly (R) brands. For more information about Imperial Sugar, visit www.imperialsugar.com.


Laura M. Pennino, CEO, Pennino and Partners for Lemonade Day Houston, 281/286-9398 x 1 or 713/419-1776 mobile, lp@penninoandpartners.com

Laura Frnka, APR, Pierpont Communications for Imperial Sugar, (713) 627-2223 ext. 1110, lfrnka@piercom.com

SOURCE Prepared 4 Life

Source: newswire

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