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MirriAd and Repucom Partner to Provide Measureable ROI for Embedded Video Advertising

March 18, 2009

LONDON, March 18 /PRNewswire/ — Embedded advertising specialist MirriAd,
and Repucom, the global brand analysis agency have entered into an agreement
to enable content owners, brands and their agencies to easily assess the
value of embedded video advertising opportunities. The companies will now
integrate their platforms to enable preview of seamless digital placements
(embeds) in existing video assets (props, logos and video) together with a
corresponding measure of value. A post-campaign return on investment (ROI)
analysis will also be available.

The unified platform will provide all the support material needed by
brands to launch embedded advertising campaigns across all platforms -
broadcast television, online, home entertainment and mobile. MirriAd’s
existing platform allows advertisers to preview potential embeds as a low
quality stream so that they can see exactly how the finished product will
appear. Repucom’s brand analysis tools complete the picture by providing a
measure of on-screen duration, exposure size, media equivalency, and value.
The process is designed to remove any risk for the advertiser and deliver
powerful metrics on demand, before and after the event.

MirriAd and Repucom are at the forefront of the standardisation of
valuation and ROI for embedded advertising and have previously cooperated in
the assessment of campaigns in the highly developed Indian market. In 2008,
Hindustani Unilever embraced embedded advertising to promote its brands, and
a comprehensive report from Repucom validated the campaign by revealing
radically higher return on investment relative to traditional television
advertising.

Commenting on the agreement Mark Popkiewicz, MirriAd CEO said, “Embedded
advertising is an emerging but already highly developed approach. It answers
many of the difficulties an environment in which consumers now regularly
avoid traditional advertising raises. The advertising placements are
seamlessly incorporated – exposing brands to consumers without detracting
from the core content and this agreement with Repucom allows to demonstrate
the value up front.”

Danny Townsend, President of Repucom EMEA and South Asia, continued,
“We’ve experienced first-hand the potential of embedded video advertising to
address the rapidly changing needs of the industry, and the potential is
clear. Repucom International, via its use of proprietary image detection
technology and global accepted valuations of in-programme branded content
have been working with over 350 brands and content owners globally for the
past 4 years. Whether our clients need a pre-campaign assessment of the
likely returns, or a post-campaign follow up to validate and tailor their
ongoing campaign requirements, we can now deliver the detailed data and
intelligence.”

About MirriAd Limited

MirriAd seamlessly embeds advertising into any video content, as if it
was always there. The company’s solutions allow content owners to effectively
monetise their assets and deliver a means by which brands can capitalise on
the worldwide shift from the analogue broadcast model to multi-platform,
on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability
to embed advertising, words, images and interactive hyperlinks
cost-effectively, in small and large volume digital content and to a high
quality on any platform using its proprietary ZoneSense(TM), technology.

MirriAd is funded by venture capital funds including London Seed Capital,
Oxford Technology Management and South East Growth Fund and by private
investors led by Seraphim Capital.

For more information: http://www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list,
which lists Europe’s hottest private media technology companies, likely to
have the biggest impact on the industry.

About Repucom

Repucom is a full service brand and broadcast analysis provider.

Repucom provides its clients with the most accurate and evidence-based
brand analysis information available in the global marketplace today.
Utilizing leading media metrics, cutting-edge image detection technology and
specific brand recognition software, Repucom analyses the brand exposure
generated across all forms of media.

    For more information: http://www.repucom.net

    For further information please contact:
    Katharine Simon or Ian Hood, Babel PR
    E. MirriAd@babelpr.com
    T. +44(0)20-7434-5550
    W. http://www.babelpr.com

SOURCE MirriAd and Repucom


Source: newswire



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