King Fish Media Hires Celebrated Designer Laura McFadden to Lead In-House Design Team

King Fish Defies Trends by Expanding to Fulfill Client Needs

SALEM, Mass., March 18 /PRNewswire/ – Demand for outstanding media content — both in print and online — is greater than ever, and media providers that can tap into the needs of businesses and consumers are finding a wealth of opportunity. That may just explain why custom media solutions company King Fish Media (www.KingFishMedia.com) is hiring media talent in a time when others are being forced to let go of their best and brightest. Today, King Fish announced that Laura McFadden is joining King Fish in the position of Art Director.

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One of New England’s leading designers, McFadden was the principal of Laura McFadden Design, Inc. and was formerly the main creative force behind Inc. magazine, where she oversaw all design work for the production of 18 issues of the publication each year.

At King Fish, Laura will be the lead creative voice within the award-winning design studio. She provides overall creative vision and direction across all media platforms and program elements.

“Laura and the design team are integral players in each King Fish solution, working hand in hand with our account teams and clients from the development stage through the deployment of each custom media solution. As a hands-on Art Director, Laura drives the consistency of message and branding across all our clients’ custom media programs,” said Scott Berkley, Creative Services Director, King Fish.

Over the past 10 years, McFadden contributed her design expertise to several prominent Boston-area magazines, including Boston, CFO, Body & Soul and Horticulture. She has authored and co-authored four books on design for Rockport Publishers and developed award-winning collateral material for Reebok Human Rights, Silent Spring Institute, Harvard Medical and Harvard Aids Institute. McFadden was Art Director for five of her 15 years with Inc., and throughout her career, she has won recognition throughout the publishing and design industries. Her many design awards include SPD, Ozzie, CASE and ASBPE.

About King Fish Media

King Fish(R) (www.KingFishMedia.com) is the leading Private Media(TM) solutions company with services ranging from custom publishing (print and interactive), to web casts, face-to-face events and market research. Delivering custom media programs designed to spur relationship marketing and customer retention, and drive qualified leads, King Fish creates measurable private media channels for leading companies in both B2B and B2C markets. King Fish Media was named to Entrepreneur Magazine’s Hot 500 List and Inc. Magazine’s 2007 5000 list. King Fish has won several awards, including MIN’s Integrated Marketing Award and the CPC’s Pearl Award. The King Fish Think Tank blog (www.kingfishmedia.com/thinktank/) has been named one of the leaders in content marketing by Junta42. King Fish Media has created loyal audiences for companies such as Albertsons, Affinion, Aramark, Bank of America, Compass Bank, IBM, Nuance, ON24, Sun Trust, Verizon and others.

SOURCE King Fish Media