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PBS KIDS GO!(sm) Pioneers In-Video Gaming on Its Educational Broadband Service

Posted on: Wednesday, 18 March 2009, 13:00 CDT

Kids Streaming More than One Million Video Clips Per Week on pbskidsgo.org

ARLINGTON, Va., March 18 /PRNewswire-USNewswire/ -- As a media leader exploiting new technology for educational enrichment, PBS KIDS GO! announced today the expansion of its video player capabilities to include new in-video gaming on pbskidsgo.org (www.pbskids.org/go/video). Embedded in PBS KIDS GO! popular curriculum-based series, the new games foster greater learning comprehension and enhance the digital experience for early elementary school children. Currently, the PBS KIDS GO! video player offers hundreds of video clips and dozens of full-length episodes, and is streaming more than one million clips each week.

The first series adding the game overlay to online videos include ARTHUR, FETCH! WITH RUFF RUFFMAN, CYBERCHASE and WORDGIRL. THE ELECTRIC COMPANY and other series will feature this new gaming option in the coming months.

"PBS is committed to raising the bar when it comes to developing kids interactive experiences that are fun and educational," said Jason Seiken, SVP of PBS Interactive. "Kids are accessing and using media in myriad ways. As pioneers of this new technology, PBS KIDS GO! is creating an even more immersive and enriching experience for children to further their learning alongside their favorite characters."

"We've combined two of the things that kids love most - great TV shows and cool games - and are thrilled to bring such incredible interactivity to kids whenever they want it," added Sara DeWitt, Senior Director of PBS KIDS Interactive. "As the leader in educational media, PBS KIDS GO! will continue to reach out to this audience with content that will bring learning with media to a new level."

With full screen, closed captioning, Spanish audio, and sharing and voting features, the PBS KIDS GO! video player showcases full episodes, sneak previews and clip highlights from PBS KIDS GO! broadcast properties primarily serving children ages 6 to 8, an audience with limited age-appropriate media choices. With fresh content added weekly, properties include ANIMALIA, ARTHUR, CYBERCHASE, DESIGN SQUAD, DRAGONFLYTV, THE ELECTRIC COMPANY, FETCH! WITH RUFF RUFFMAN, MARTHA SPEAKS, MAYA & MIGUEL, POSTCARDS FROM BUSTER, WISHBONE, WORDGIRL and ZOOM. Additionally, kids can browse by themes, such as "robots" and "Earth Day," and enjoy Web-exclusive content from pbskidsgo.org series including THE GREENS, KRATTS' CREATURES and KIDS WORLD SPORTS.

Available on both Macs and PCs, the PBS KIDS GO! video player is funded by the Corporation for Public Broadcasting (CPB) and is available at www.pbskids.org/go/video. The video player is also available via Web sites of participating local PBS member stations.

PBS KIDS GO! is an educational multimedia destination specifically designed for early elementary school kids which debuted online at pbskidsgo.org and as an afternoon program block on PBS member stations in October 2004. PBS KIDS worked closely with early elementary school kids and industry experts to create this destination for an audience with limited choices for media content that is both fun and educational. With engaging, smart, age-appropriate content and a fun, quirky setting, PBS KIDS GO! empowers kids to discover themselves, define the diverse world around them, explore new relationships and embrace a love of learning. Pbskidsgo.org hosts sites from all PBS KIDS GO! series alongside unique destinations such as "EekoWorld" - an environment where kids create their own creatures and monitor them in the wild, and "It's My Life" - a forum for kids to delve into the daily issues of school, family and friends. The PBS KIDS GO! Web site is also home to several PBS primetime companion sites, such as HISTORY DETECTIVES FOR KIDS, JAZZ, and AMERICAN EXPERIENCE'S WAYBACK.

PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, offer all children the opportunity to explore new ideas and new worlds through television, online and outreach programs. With positive character role models and content designed to nurture a child's total well-being, PBS's online and community resources - including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country - leverage the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity. Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. PBS is a nonprofit media enterprise owned and operated by the nation's 356 public television stations, serving more than 115 million people on-air and online each month and reaching 99% of American homes.

Contacts: Kevin Dando, (703) 739-5073 kdando@pbs.org Jill Corderman, (703) 739-5788 jcorderman@pbs.org

SOURCE PBS KIDS GO!

Source: PR Newswire

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