March 19, 2009
K-Swiss Inks Official Partnership With Ironman
Under the agreement, K-Swiss will be the exclusive footwear and apparel provider of an evolving collection of co-branded K-Swiss/Ironman performance and lifestyle footwear and apparel. The K-Swiss/Ironman product will initially be sold through online distribution channels www.kswiss.com and www.ironman.com, on-site at the events, and ultimately through strategic performance retail partners.
"We are excited to be partnered with K-Swiss. They understand the Ironman brand's DNA extremely well and have invested the necessary resources to develop an amazing line of footwear and apparel products," said
Additionally, K-Swiss will continue to support Ironman events throughout 2009 as the Official Run Course Sponsor of Ironman 70.3
"Ironman athletes demand top-performing products to endure the rigorous training and competition. The brand's official logo, the 'M-Dot,' is truly the purest symbol of that level of performance," said K-Swiss Sports Marketing Director,
K-Swiss supports a growing roster of triathletes, Olympians and Ironman champions including
K-Swiss sponsored athlete and recent Ironman New Zealand Champion Terenzo Bozzone commented, "I am new to K-Swiss but I already know that it is a company that I want to grow with. I ran in K-Swiss' new Ironman shoe, the K-ONA(TM), in my first ever full- distance Ironman event two weeks ago. The shoe is revolutionary - I had no blisters and a lot less post-race aches and pains than I normally suffer from a 70.3 race. K-Swiss' new partnership with WTC is a great match as K-Swiss is a company that is not afraid to step it up and be different - traits that will benefit the sport."
The brand will introduce several styles ranging from the Ironman tested K-ONA(TM), built to withstand the rigorous racing conditions of Ironman, to the ULTRA-NATURAL(R) RUN II, the perfect triathlete training shoe, and ultimately a range of recovery/compression style sandals. Apparel will launch at this years upcoming events.
"At the end of the day, every Ironman product we make will have to answer to one simple question, will this help a triathlete race, train or recover better? If the answer is yes, only then will we brand it Ironman," said Vervloet.
Ironman, with 31 years of history, consists of a 140.6 mile journey and is regarded as the world's most challenging endurance event. With more than 50 qualifying events worldwide, the brand is supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982 showcased on ABC's Wide World of Sports. Each year, more than 90,000 athletes compete for slots in the Ford Ironman World Championship held every October in