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AERS & DailySplice Announce Podcast Analytics Partnership

March 19, 2009

VICTORIA, British Colombia, March 19 /PRNewswire/ –

– Podcast Analytics Aggregation and Realtime Intelligent Ad Targeting

DailySplice Technologies Inc. and Advanced E-commerce Research Systems
Inc. (AERS)are proud to announce a podcast analytics aggregation and
intelligent ad targeting partnership that delivers privacy-respecting
use-data and analytics to the new-media community, and real-time intelligent
ad placement to advertisers.

Rian Bowden, CEO of DailySplice says: “We’ve been rolling out DailySplice
across the new-media community for over a year now, and adding the richness
of audio and video podcasting to numerous corporate partners. It’s these
corporate partners who are particularly interested in understanding what role
podcasting plays for their users, also how podcasting use is changing over
the entire industry, and who are interested in applying analytics to onsite
advertising that is based on behavioral insights. We approached AERS in late
2008 to see if we could work together to leverage their expertise in data
analytics in the new-media space to provide the analytics engines we need.”

Fred Speckeen, CEO of AERS Inc. responds: “DailySplice is working in a
rich area of new-media. We’re excited to extend our analytics offering to a
new-media pioneer like DailySplice. AERS will be an important analytics
supplier and aggregator in the new media space, building on our leading
position in e-commerce analytics today.”

DailySplice Technologies Inc. was founded in 2007 by a team of Business
and Engineering students at the University of Victoria. DailySplice is a
new-media company with a unique approach to creating, managing and delivering
podcasts. DailySplice’s Podcast Stations allows users to create networks of
podcasts and create smart playlists that are aggregated in one central,
customizable player. The stations also provide premium users with a full
publication and hosting tool that allows them to quickly and easily publish
their own audio and video podcasts.

Advanced E-commerce Research Systems Inc. specializes in delivering
e-commerce-based analytics and insight to support the investment, product
management, marketing, and advertising decisions of its thousands of clients.
AERS does this based on its core competencies in storing and mining large
e-commerce datasets. AERS is comprised of two main divisions: Terapeak
supplies auction analysis to eBay sellers and buyers through an on-line web
interface, while Advanced delivers data and custom research to the business
sector. The company was founded in 2004, and monitors over ten million
consumer transactions each day.

For further information: Rian Bowden, CEO, DailySplice Technologies Inc.,
120 Olive Street, Victoria, BC V8S 3H3, rian@dailysplice.com, +1-250-885-5303
(mobile); Fred Speckeen, President and CEO, Advanced E-commerce Research
Systems Inc., 2307-4464 Markham Street, Victoria, BC V8Z 7X8, fred@aers.ca,
+1-250-483-3252 (direct)

SOURCE Advanced E-commerce Research Systems, Inc (AERS)


Source: newswire



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