Rentrak’s OnDemand Essentials Announces Nine New Content Provider Subscribers

- 4Kids Entertainment, Big Ten Network, ExerciseTV, FX, InDemand Networks, Magnolia Pictures, MGM Impact and Spike TV Add To The On Demand Authority’s Roster of Clients -

PORTLAND, Ore., March 20 /PRNewswire-FirstCall/ — Rentrak Corporation (Nasdaq: RENT) today announced nine new content provider groups to its OnDemand Essentials(R) roster of subscribers. Further solidifying its leadership position in on demand measurement, new deals were signed with 4Kids Entertainment, ExerciseTV and Magnolia Pictures along with multiple network agreements from InDemand Networks ( Howard Stern, Too Much for TV). Several existing Content Provider subscribers have added additional channels to their deals including Big Ten Network, FX, MGM Impact (MGM) and Spike TV (Viacom).

Rentrak’s on demand reach encompasses more than 100 content provider subscription clients with 14.8 billion transactions processed to date from 54 million set top boxes and 28 operators, including all of top 25 operators offering video on demand. The addition of these new customers shows that as more networks continue to expand their offerings the need for aggregated data to help support their advertising initiatives is greater than ever before.

“As Magnolia Pictures expands our VOD offering we need to have the aggregated data that Rentrak provides to ensure that our offerings are meeting our business goals and our consumer demands,” said Jeff Cuban, vice president, HDNet/Magnolia Pictures.

“Consumers are engaging with on demand content more than ever as the platform continues to deliver double digit growth,” said Carol Hinnant, Senior Vice President of Business Development at Rentrak. “As the growth in usage continues, operators and content providers are increasing their content offerings and the networks are looking to Rentrak to provide the accurately aggregated and reported data they need.”

Rentrak’s OnDemand Essentials provides access to the near real time information needed to guide content providers key programming, marketing and promotion decisions, allowing partners to maximize their on demand performance. Content owners have access to reports such as Performance By Title, Title Audience Sharing, Weekly Top Titles and Competitive Performance by Network Category, as well as Network Trending. In addition to OnDemand Essentials, Rentrak is taking the industry one step closer to providing accurate and timely multi-screen measurement with its recently announced Mobile Essentials(TM) system and TV Essentials(TM) service which processes detailed linear television data from ten million set top boxes.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak’s Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak’s Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, and advertising industries. The company’s Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at http://www.rentrak.com.

    Contacts:   Rogers & Cowan for Rentrak Corporation
                Sallie Olmsted                   Amanda Bartz
                (310) 854-8124                   (310) 854-8151
                solmsted@rogersandcowan.com      abartz@rogersandcowan.com

SOURCE Rentrak Corporation